Growth Marketing Manager

Allen Associates; Oxford; Hybrid; GBP 36,000 - 44,000; Full time

Benefits offered by this job

Advanced AI tools

Parking available

Hybrid work: 4 days in-office + 1 rem

Job summary

Allen Associates in Oxfordshire is seeking a Growth Marketing Manager to lead paid media campaigns across Google and Meta, with a strong focus on ROI and data-driven decision making.

You will own account strategy, build scalable structures, conduct keyword and audience research, and present clear reporting to clients. Hybrid working is offered, with four days in the Oxford office and one remote day.

Qualifications

• Proven experience managing Google Ads campaigns, including Performance Max and Shopping, and Meta Ads campaigns like Advantage+.
• Hands-on knowledge of GA4, Google Tag Manager, and Meta Conversions API.
• Experience with PPC management tools and ad automation platforms.
• Strong analytical skills with the ability to interpret data and optimise campaigns based on KPIs.
• Marketing agency and client-facing experience, with the confidence to communicate technical information clearly to non-marketers.

Responsibilities

• Creating and implementing performance marketing campaigns on platforms such as Google Ads and Meta, focusing on ROI and audience engagement.
• Developing account structures, conducting keyword and audience research, setting bidding strategies, and managing budgets to optimise campaign performance.
• Analysing account data to identify trends, optimise KPIs like ROAS, CAC, and conversion rate, and adjust strategies accordingly.
• Leading onboarding calls and performance reviews with clients, explaining campaign decisions clearly and effectively.
• Managing multiple client accounts simultaneously, ensuring accuracy, timely delivery, and high standards of reporting.

Skills

Paid media planning

Data analysis

Client communication

Campaign optimisation

Tools

GA4

Google Tag Manager

Meta Conversions API

Job description

Growth Marketing Manager

Are you an experienced, technical and strategic, paid media/ performance marketer, from an agency background, confident in managing Google Ads and Meta Ads campaigns from scratch? This is a great opportunity for someone looking to develop their existing demand generation digital marketing expertise within a dynamic agency environment.

Performance Marketing Manager Responsibilities

• Creating and implementing performance marketing campaigns on platforms such as Google Ads and Meta, focusing on ROI and audience engagement.
• Developing account structures, conducting keyword and audience research, setting bidding strategies, and managing budgets to optimise campaign performance.
• Analysing account data to identify trends, optimise KPIs like ROAS, CAC, and conversion rate, and adjust strategies accordingly.
• Leading onboarding calls and performance reviews with clients, explaining campaign decisions clearly and effectively.
• Managing multiple client accounts simultaneously, ensuring accuracy, timely delivery, and high standards of reporting.
• Utilising AI tools and automation platforms to streamline account management and focus on strategic planning.
• Keeping abreast of industry best practices and emerging tools, including GA4, Google Tag Manager, Meta Conversions API, and offline conversion imports.

Growth Marketing Manager Rewards

• £40,000 salary.
• Full access to advanced AI tools and automation platforms to support your work.
• Flexible working options with four days a week based in an Oxford office, and one optional remote day - please ensure you live within commuter distance of the office - car parking available.
• Opportunities for professional development and input into the evolution of service offerings.
• Collaborative small-team environment that values your strategic insights and contributions.

The Company

Our client is a rapidly growing digital marketing agency committed to delivering measurable results for ecommerce and lead-generation clients. They uphold a culture of innovation, agility, and client focus. This is an engaging environment for someone looking to advance their performance / growth marketing career within a forward-thinking start-up agency in Oxfordshire.

Growth Marketing Manager Experience Essentials

• Proven experience managing Google Ads campaigns, including Performance Max and Shopping, and Meta Ads campaigns like Advantage+.
• Hands-on knowledge of GA4, Google Tag Manager, and Meta Conversions API.
• Experience with PPC management tools and ad automation platforms.
• Strong analytical skills with the ability to interpret data and optimise campaigns based on KPIs.
• Marketing agency and client-facing experience, with the confidence to communicate technical information clearly to non-marketers.
• Familiarity with ecommerce or lead generation marketing models.

Our client is looking for a data-driven marketing specialist within the paid media space, experienced at planning, executing and optimising paid advertising campaigns to drive measureable business results for clients, and so please ensure your CV highlights your expertise on the paid and technical aspects of this role.

Location

Based in the Oxford area, with a hybrid working model requiring four days a week in the office. The office is accessible by public transport and parking facilities are available.