Paid Media Manager

The Candidate Recruitment Agency; Stockport; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Annual leave

Pension

Company laptop

Free parking

Canalside office

Overseas travel opportunities

Training and development support

Job summary

The Candidate Recruitment Agency client is a data-led independent marketing agency seeking a commercially minded Paid Media Manager to strengthen its performance marketing offering. This role focuses on leading paid search campaigns across Google Ads and Microsoft Ads, with opportunities to expand into Paid Social and programmatic channels.

The ideal candidate has 3+ years of experience managing paid search campaigns, strong knowledge of Google Ads, GA4 and conversion tracking, and excellent

Qualifications

• 3+ years managing paid search campaigns (agency or in‑house).
• Proficient in Google Ads and Performance Max family.
• Experience with GA4, GTM and conversion tracking.
• Strong data interpretation and budget handling skills.
• Excellent communication and client relationship building.

Responsibilities

• Lead the delivery and optimisation of paid search campaigns across Google Ads and Microsoft Ads.
• Develop campaign strategies, research keywords and manage budgets to maximise performance against agreed commercial targets.
• Oversee activity across Google's wider advertising formats, including Performance Max, Demand Gen, Shopping and YouTube.
• Monitor campaign results, identify trends and implement improvements to bidding, targeting, creative and landing pages.
• Maintain reliable conversion tracking and analytics using GA4, Google Tag Manager and relevant advertising platforms.
• Produce performance reports and communicate insights and recommendations to clients.
• Contribute to paid social and programmatic campaigns, working with platforms such as Meta, TikTok and StackAdapt.
• Collaborate with colleagues across media planning and buying to deliver joined-up campaigns.
• Identify new opportunities, keep pace with industry developments and support the continued growth of the agency's digital services.

Skills

Paid search

Data analysis

Budget management

Client communication

Campaign optimization

Tools

Google Ads

GA4

Google Tag Manager

Job description

Our client is an independent marketing agency helping businesses connect with their audiences through data-led media strategies and effective advertising campaigns. With an established client portfolio and ambitions to expand its digital capabilities, the business is looking for a commercially minded Paid Media Manager to strengthen its performance marketing offering.

This is an opportunity to join a close-knit team where initiative is encouraged and individual contributions make a difference. The package includes annual leave, pension, a company laptop, free parking, a canalside office, overseas travel opportunities and support for ongoing training and professional development.

Role Responsibilities

• Lead the delivery and optimisation of paid search campaigns across Google Ads and Microsoft Ads
• Develop campaign strategies, research keywords and manage budgets to maximise performance against agreed commercial targets.
• Oversee activity across Google's wider advertising formats, including Performance Max, Demand Gen, Shopping and YouTube.
• Monitor campaign results, identify trends and implement improvements to bidding, targeting, creative and landing pages.
• Maintain reliable conversion tracking and analytics using GA4, Google Tag Manager and relevant advertising platforms.
• Produce performance reports and communicate insights and recommendations to clients.
• Contribute to paid social and programmatic campaigns, working with platforms such as Meta, TikTok and StackAdapt.
• Collaborate with colleagues across media planning and buying to deliver joined-up campaigns.
• Identify new opportunities, keep pace with industry developments and support the continued growth of the agency's digital services.

Skills and Experience

• At least 3+ years' experience managing paid search campaigns, either agency-side or in-house.
• Strong hands‑on expertise in Google Ads and a sound understanding of performance marketing principles.
• Practical experience with GA4, Google Tag Manager and conversion measurement.
• Confident interpreting data, managing budgets and improving campaign efficiency against KPIs.
• Strong analytical, organisational and problem‑solving skills.
• Excellent communication skills and the ability to build trusted client relationships.
• A self‑motivated approach, with the ability to manage competing priorities and take ownership of results.

Please note due to high volumes of applications unfortunately we are not always able to respond to all unsuccessful applicants. However we wish everyone who applies the very best with their job search.