Growth Marketing Manager

Boot Buddy; London; On-site; GBP 40,000 - 80,000; Full time

Job summary

An innovative firm is seeking a Growth & Marketing Manager to elevate its brand through strategic D2C and performance marketing initiatives. This role involves leading growth strategies, optimizing performance across various channels, and analyzing data to enhance customer engagement. You'll collaborate with creative teams to produce impactful marketing content and manage product launches, all while staying ahead of industry trends. Join a dynamic environment where your contributions will directly influence the company's growth trajectory and success.

Benefits

Competitive Salary

Growth Opportunities

Fast-Paced Environment

Innovative Culture

Qualifications

• Proven experience in D2C growth marketing focusing on performance.
• Strong understanding of paid social, CRM, and conversion rate optimization.

Responsibilities

• Lead growth initiatives across acquisition and retention.
• Develop and execute marketing strategies to drive revenue.

Skills

D2C Growth Marketing

Performance Marketing

Customer Retention

Data Analysis

A/B Testing

Project Management

Tools

Klaviyo

Google Ads

Shopify

Analytics Tools

Job description

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Growth & Marketing Manager Wanted – D2C & Performance Marketing Expert

Boot Buddy is looking for a data-driven, strategic, and creative Growth & Marketing Manager to take our brand to the next level. If you have a strong background in D2C, paid social, performance marketing, and retention strategies, this is the perfect opportunity to shape a growing business.

What You’ll Be Doing:

• Leading growth initiatives across acquisition and retention, optimizing performance on Meta, Google, and CRM.
• Developing and executing marketing strategies to drive revenue, improve ROAS, and increase customer LTV.
• Analysing data and running A/B tests to improve conversion rates, reduce CAC, and increase engagement.
• Creative strategy & testing – working closely with content teams to develop high-performing paid media assets.
• ️ Managing product launches and coordinating cross-functional teams for seamless execution.
• Overseeing email & CRM strategies to drive repeat purchases and customer loyalty.
• Staying ahead of trends, continuously testing new channels and strategies to scale growth.

What We’re Looking For:

• Proven experience in D2C growth marketing, with a focus on performance marketing and customer retention.
• Strong understanding of paid social, CRM (Klaviyo), Google Ads, Shopify and conversion rate optimisation (CRO).
• A results-driven mindset, with experience optimizing ROAS, CAC, AOV, and LTV.
• Data-driven, with experience in A/B testing, landing page optimization, and analytics tools.
• Strong creative sense – ability to brief, test, and iterate on content for paid performance.
• Experience managing cross-functional teams and working with agencies or internal teams.
• Highly organized with excellent project management skills, capable of juggling multiple campaigns at once.

What You’ll Get:

• The opportunity to lead and shape Boot Buddy’s growth strategy.
• A fast-paced, entrepreneurial environment where your work makes a real impact.
• The chance to experiment and innovate with new marketing strategies.
• Competitive salary and growth opportunities within the business.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Sporting Goods Manufacturing

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