Growth Marketing Manager

Wesleyan Group; Birmingham; Hybrid; GBP 50,000 - 60,000; Part time

Benefits offered by this job

Annual bonus

Flexible hybrid working

Company pension (matched)

Free underground parking (Birmingham)

Salary sacrifice schemes

Volunteer days

Job summary

Wesleyan is seeking a commercially focused Growth Marketing Manager to drive lead generation, customer acquisition and revenue growth within Wesleyan’s medical division. You’ll develop and deliver data-led marketing strategies that generate high-quality leads, expand market reach and support sustainable business growth.

Taking ownership of multi-channel campaigns across paid search, social media, advertising and email, you’ll use customer insights, performance data and testing to optimise

Qualifications

• Proven experience in growth or digital marketing with measurable business growth.
• Experience developing and executing customer acquisition strategies that generate leads and revenue.
• Strong analytical skills with data-driven decision making and A/B testing.

Responsibilities

• Develop and deliver data-driven growth marketing strategies to increase lead generation and revenue.
• Manage multi-channel campaigns across paid search, social, email, SEO and other digital channels.
• Identify and test new growth opportunities and partnership initiatives to hit targets.
• Analyse campaign performance and customer behavior to improve conversion and ROI.
• Collaborate with sales, product, CRM and external agencies to optimise campaigns and the customer journey.
• Monitor KPIs, report performance, and recommend continuous improvement.

Skills

Growth marketing

Digital marketing

Campaign management

Analytics

SEO & PPC

Stakeholder management

Cross-functional collaboration

Marketing automation

Tools

Marketing automation tools

SEO/paid media

Job description

Growth Marketing Manager
Salary: £50,000-£60,000
Contract Type:12 month FTC– 35 hours a week
Location:Hybrid working (office based in Birmingham) – typically 2 days in the office per week
Shape Brighter Futures with Wesleyan

Established in 1841, Wesleyan help trusted professionals—GPs, hospital doctors, dentists, and teachers—secure their financial future. Today,we’reproud to continue that mission with passion and purpose. Ifyou’relooking for a role where yourexpertisemakes a real impact, and you want to work in a culture that values collaboration, innovation, and integrity,we’dlove to hear from you.

Make a Difference in a Growth Marketing Manager role

An exciting opportunity has arisen for a commercially focused Growth Marketing Manager to drive lead generation, customer acquisition and revenue growth within Wesleyan’s medical division. You’ll develop and deliver data-led marketing strategies that generate high-quality leads, expand market reach and support sustainable business growth.
Taking ownership of multi‑channel campaigns across paid search, social media, advertising and email, you’ll use customer insights, performance data and testing to optimise results, improve conversion rates and maximise return on investment.

This is a high-impact role combining strategic thinking, creativity and analytical expertise, with success measured through clear KPIs and the contribution marketing activity makes to business growth.

Your Impact

Here’s how you’ll make a difference:

• Developing and delivering a data-driven growth marketing strategy to increase lead generation, customer acquisition and revenue across Wesleyan’s medical division.
• Managing and optimising multi-channel marketing campaigns across paid search, social media, email, SEO and other digital channels to maximise performance and ROI.
• Identifying and testing new growth opportunities, acquisition channels and partnership initiatives to support business growth targets.
• Analysing campaign performance, customer behaviour and growth metrics, using data, insights and A/B testing to improve conversion rates and marketing effectiveness.
• Working closely with sales, product, CRM and marketing teams, as well as external agencies, to deliver engaging campaigns and enhance the customer journey.
• Monitoring KPIs, reporting on performance and providing recommendations to drive continuous improvement, customer engagement and long-term growth.

What You’ll Bring

• Proven experience in a growth marketing, digital marketing or campaign marketing role, with a strong track record of delivering measurable business growth.
• Experience developing and executing customer acquisition strategies that generate leads, increase engagement and drive revenue.
• Strong analytical skills, with experience using data, performance metrics and A/B testing to optimise campaigns and inform decision-making.
• Hands‑on knowledge of digital marketing channels, including SEO, PPC, paid media, social media, content marketing and marketing automation tools.
• Excellent communication and stakeholder management skills, with the ability to collaborate effectively across teams and external partners.
• A commercial, proactive and innovative mindset, with the confidence to test new ideas, challenge convention and thrive in a fast‑paced environment.

Benefits That Work for You

We believe rewards should reflect the life you live.Here’swhat you can expect:

• Annual bonus to recognise your contribution.
• Flexible hybrid working for better work-life balance.
• Company pension scheme – matched plus 2% (up to 10%).
• Free secure underground Birmingham city centre parking (subject to availability, weekend use included).
• Salary sacrifice schemes that help you provide the things that matter – to include PMI, Electric Vehicle Leasing and cashback on everyday essentials.
• Enhanced family leave and two volunteering days to give back to causes you care about.

Discover the full range of benefits: Wesleyan Careers Rewards

Why Wesleyan?

We’rebuilding a culture where everyone belongs. Diversityisn’tjust a policy—it’spart of who we are. Whatever your background, we want you to feel valued and empowered to thrive. We’reproud supporters of the ABI Making Flexible Work campaign, which meanswe’reopen to discussing flexible working, job shares, and part-time options.
If you need reasonable adjustments during the recruitment process, just let us know—we’rehere to support you.

What to Know Before Applying

• Right to Work:We’reunable to provide VISA sponsorship, soyou’llneed the legal right to live and work in the UK.
• Advert Closing:We typically advertise for two weeks but may close early if we receive a high volume of applications—apply early to avoid disappointment.