Programme Marketing Executive

Reedglobal; Coventry; Hybrid; GBP 28,000 - 38,000; Full time

Benefits offered by this job

26 days holiday

Pension scheme

Hybrid working

Cycle to work scheme

Health membership scheme

Job summary

The West Midlands Growth Company is seeking a Programme Marketing Executive to drive engaging marketing campaigns and manage events. This role is essential for enhancing stakeholder communications across key regional programmes.

The successful candidate will coordinate marketing activities, create digital content, and support the delivery of regional initiatives, all while working closely with colleagues and partners.

Qualifications

• Experience in marketing, communications, events, or stakeholder engagement.
• Experience planning and coordinating events, workshops, or webinars.
• Strong written and verbal communication skills.
• Good understanding of digital marketing and social media.
• Experience producing marketing materials and engaging content.
• Strong organizational skills with multi-priority management.
• Experience maintaining CRM systems and databases.
• Proficiency in Microsoft Office applications.

Responsibilities

• Support delivery of marketing campaigns and communications.
• Plan and coordinate events, webinars, and workshops.
• Create engaging content for digital and social media.
• Manage stakeholder communications and participant engagement.
• Update website content and support digital marketing.
• Produce reports and marketing performance information.
• Provide customer support to program stakeholders.

Skills

Marketing experience

Event coordination

Communication skills

Digital marketing

CRM management

Organizational skills

Content creation

Microsoft Office

Education

A-Level qualification or equivalent

Tools

CRM systems

CMS platforms

Canva

Adobe Creative Suite

Job description

Ready for Your Next Big Career Move?

We're looking for a creative and organised Programme Marketing Executive to join the West Midlands Growth Company and support the delivery of engaging marketing campaigns, events, and stakeholder communications across a range of regional programmes. If you're passionate about marketing, events, digital content, and creating positive customer experiences, this could be the perfect opportunity for you.

Who are we?

The West Midlands Growth Company (WMGC) is the region’s economic development delivery organisation.

From April 2026, we will lead the delivery of regionally commissioned economic development activity aligned to the West Midlands Growth Plan, working in partnership with the West Midlands Combined Authority and local authorities.

We are building a sharper, business-focused organisation that attracts investment, supports high-growth companies and drives measurable economic impact.

If you want your work to shape how growth is delivered across one of the UK’s most important regions, this is your opportunity!

The Role

As our new Programme Marketing Executive, you'll play a key role in delivering marketing campaigns, coordinating events, managing digital content, and supporting stakeholder engagement activities across a portfolio of programmes. Working closely with colleagues, partners, businesses, and suppliers, you'll help ensure programme activity is effectively promoted and delivers a first-class experience for participants.

This is an excellent opportunity for someone with experience in marketing, communications, events, or stakeholder engagement who is looking to develop their career within a fast-paced and impactful organisation.

You’ll Be Involved In:

• Supporting the delivery of marketing campaigns and communications for regional programmes.
• Planning and coordinating events, webinars, workshops, and networking activities.
• Creating engaging content across digital and social media channels.
• Managing stakeholder communications and participant engagement activities.
• Supporting programme teams through effective administration, reporting, and CRM management.

What You'll Be Doing

• Coordinating events, registrations, attendee communications, and event logistics.
• Creating and distributing marketing materials, social media content, and promotional campaigns.
• Updating website content and supporting digital marketing activities.
• Maintaining CRM systems, databases, and participant records.
• Producing reports, attendee data, and marketing performance information.
• Working with internal teams, partners, venues, and suppliers to maximise programme engagement.
• Providing high-quality administrative and customer support to programme stakeholders.

What You'll Bring

Essential:

• Experience in marketing, communications, events, stakeholder engagement, or business support.
• Experience planning and coordinating events, workshops, webinars, or networking activities.
• Strong written and verbal communication skills.
• Good understanding of digital marketing, social media, and website content management.
• Experience producing marketing materials and engaging content.
• Strong organisational skills with the ability to manage multiple priorities.
• Experience maintaining CRM systems, databases, or accurate records.
• Proficiency in Microsoft Office applications.
• A-Level qualification or equivalent experience.

Desirable:

• Qualification in Marketing, Communications, Events Management, Business, or a related field.
• Experience using CRM systems, CMS platforms, Canva, or Adobe Creative Suite.
• Understanding of campaign performance reporting and social media analytics.
• Experience working within business support, economic development, public sector, or membership organisations.
• Experience supporting funded programmes, projects, or stakeholder engagement initiatives.

Why You’ll Love Working Here

• 26 days holiday

• Company pension scheme including life assurance

• Hybrid working with 2 days in the office

• Cycle to work

• Simple Health employee membership scheme

Equal Opportunities Statement

We’re an equal opportunities employer and welcome applicants from all backgrounds, experiences, and perspectives. We’re committed to creating an inclusive environment where everyone can thrive.