Senior Marketing & Communications Manager

Sanctuary Group; Worcester; Hybrid; GBP 64,000 - 75,000; Full time

Benefits offered by this job

Annual leave 33+ days

Sick pay

Pension matched 7%

Flexible hybrid work

Life assurance

Learning & development

Cycle to work

Employee discounts

Inclusive culture

Job summary

Sanctuary Care is seeking a Senior Marketing and Communications Manager to set the strategic direction for marketing across the Commercial arm. You will lead a multi-disciplinary team, oversee agency partnerships and ensure activity is targeted, measurable and aligned to business priorities.

You will drive self-funder enquiry generation, occupancy, and conversion for care homes, leveraging integrated plans across digital, print, PR and local engagement to support national growth and brand

Qualifications

• Significant experience in a senior marketing and communications role.
• Experience leading brand, reputation, PR and multi-channel customer communications.

Responsibilities

• Set and lead the marketing and communications strategy for the Commercial arm, aligning activity to business priorities.
• Drive self-funder enquiry generation, occupancy and conversion for care homes.
• Lead a multi-disciplinary marketing team and manage agency partnerships.
• Provide senior marketing advice to directors and operational leaders, turning insight into action.

Skills

Marketing strategy

Brand management

Stakeholder influence

Digital marketing

Budget management

Team leadership

Education

Marketing qualification/CIM

Tools

Salesforce

Job description

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Title: Senior Marketing & Communications Manager

Location: Worcester, Worcestershire, GB, WR1 3ZQ

Department: Business Development

Operation: Sanctuary Care

Closing Date:

Salary: £66,721.20 per annum

Requisition: 229798

Senior Marketing and Communications Manager

Worcester, WR1 3ZQ (Hybrid Working Available)

£66,721.20 per annum (entry level pay, rising to proficient after 1 year)

35 hours per week

Lead marketing strategy that drives growth, reputation and impact.

At Sanctuary Care and Sanctuary Supported Living, marketing plays a critical role in how we grow, compete and connect with the people who need our services. From shaping brand reputation and customer experience to generating quality self-funder enquiries and supporting occupancy across our care homes, alongside customer engagement across our wider services, our marketing and communications activity has a direct impact on commercial performance and the communities we serve.

We’re looking for an experienced Senior Marketing and Communications Manager to set the strategic direction for marketing across our Commercial arm, leading integrated activity that strengthens our brand, improves self-funder enquiry generation and conversion for care, and supports sustainable growth across a national portfolio of care homes and services.

This is a senior, commercially focused role, working closely with directors, operational leaders and specialist teams to turn insight into action. You’ll lead a multi-disciplinary marketing and communications team, oversee agency partnerships and ensure our activity is targeted, creative, measurable and aligned to business priorities.

We're proud to be a not-for-profit organisation, meaning every pound we generate is reinvested into our services, colleagues and customers. When you join us, you'll be part of an organisation where your expertise can make a genuine difference.

You’ll lead marketing and communications activity that directly supports commercial growth, brand reputation and customer engagement across Sanctuary Care and Sanctuary Supported Living. Your role will:

• Set and lead the marketing and communications strategy, with support from the Head of Sales and Marketing, for the Commercial arm, ensuring activity supports business priorities, growth and measurable commercial outcomes

Drive self-funder enquiry generation, conversion and occupancy for care homes through integrated, insight-led marketing plans across digital, print, PR, social media, reviews, email, advertising and local engagement channels

• Lead brand, reputation and customer communications across a national portfolio of care homes and supported living services, ensuring our messaging is clear, consistent, compelling and aligned to organisational values
• Influence directors, senior operational leaders and key stakeholders by translating customer, market and performance insight into clear recommendations and strategic action
• Oversee marketing performance, budget, reporting and return on investment, ensuring activity is targeted, measurable and continuously improved
• Lead digital marketing, website, search, review management and customer journey improvements that strengthen visibility, engagement and conversion
• Own and lead talent marketing activity for the Commercial arm as a distinct strategic priority, strengthening employer brand, supporting recruitment objectives and helping attract the right people into frontline, specialist and leadership roles across our services
• Lead agency and supplier partnerships across marketing, digital, PR and creative services, ensuring high standards, strong performance and value for money
• Provide senior marketing and communications advice to operational and commercial colleagues, helping teams respond effectively to local challenges, opportunities and reputational risks
• Ensure strong governance across brand standards, customer communications, data protection, advertising standards, AI-generated content and wider marketing processes
• Lead, develop and inspire a specialist marketing and communications team, creating the clarity, confidence and capability needed to deliver at pace and with impact
• Play a key role in strategic projects and transformation activity that supports growth, improves customer experience and strengthens the future effectiveness of the Commercial arm

Your skills and experience

• Significant experience in a senior marketing and communications role, ideally within a multi-site, customer-led or commercially focused organisation
• Proven ability to develop and lead marketing and communications strategies that support growth, reputation, customer engagement and measurable business outcomes

Strong commercial marketing experience, including self-funder enquiry generation, conversion, performance marketing and customer journey improvement within care or similar customer-led services

• Experience leading brand, reputation, PR, content, social media, review management and customer communications activity across multiple channels and audiences
• Experience leading talent marketing is desirable - employer brand or recruitment marketing activity that supports workforce attraction and organisational priorities
• Confidence working with directors, senior leaders and operational stakeholders, with the ability to influence, advise and turn insight into clear strategic recommendations
• Strong analytical and commercial judgement, with experience interpreting performance data, market insight and customer behaviour to shape decisions and improve results
• Experience managing large marketing budgets, reporting performance and demonstrating return on investment across marketing and communications activity
• Experience managing external agencies, creative partners and specialist suppliers to deliver high-quality work, strong performance and value for money
• People leadership experience, with the ability to lead, develop and motivate a specialist marketing and communications team
• A strong understanding of marketing governance, including brand standards, data protection, advertising standards and responsible use of AI-generated content, with a relevant degree-level or professional marketing qualification such as CIM desirable
• Experience using CRM systems (such as Salesforce or similar) to support customer journey management, lead nurturing, reporting and conversion activity is desirable

Your rewards

You deserve more than the basics. That's why, alongside 33 days annual leave (rising to 38 days, including bank holidays), occupational sick pay and a pension matched up to 7%, we offer a range of benefits designed to help you thrive:

• Health and wellbeing support, including virtual GP services and an Employee Assistance Programme
• Company-paid life assurance
• Enhanced parental leave arrangements
• Annual leave purchase scheme
• Comprehensive learning and development opportunities
• Flexible and hybrid working arrangements
• Cycle to Work scheme and salary sacrifice benefits
• Employee discount programme
• An inclusive culture where everyone belongs

Ready to make an impact?