Growth Marketing Manager

Voy; Greater London; On-site; GBP 70,000 - 110,000; Full time

Job summary

Voy in London is seeking a commercially-minded, highly analytical Growth Marketing Manager to own and scale growth across paid, organic, product, and clinical experiences. You’ll drive sustainable acquisition, conversion, and retention, owning the full funnel from first touch through plan conversion to long-term retention.

You’ll partner with CRM, product, and data teams to test, iterate, and translate insights into scalable growth initiatives, shaping a commercially strong growth engine.

Qualifications

• Experience in growth or performance marketing within a fast-growing DTC, consumer tech, healthtech, or subscription business.
• Hands-on expertise managing and scaling paid acquisition channels such as Meta, Google, affiliates.
• Commercial mindset with understanding of pricing, conversion, retention, and product experience.
• Highly analytical and hypothesis-driven with strong data skills to prioritise initiatives.

Responsibilities

• Own growth performance managing acquisition, conversion, CAC, and scalable revenue growth across the funnel.
• Lead performance across paid channels (Meta, Google, affiliates) and improve efficiency and conversion.
• Identify and unlock growth opportunities across channels, pricing, messaging, and product flows to improve user experience and commercial performance.
• Partner with the CRM team to improve lead capture, nurture journeys, retention, reactivation, and CLV.
• Build and execute a structured experimentation roadmap with rapid testing and measurable impact.
• Define and evolve attribution frameworks, metrics, and reporting using cohort analysis and funnel diagnostics.
• Collaborate with product, creative, data, and strategy teams to deliver initiatives that boost business and customer outcomes.
• Translate performance insights into clear recommendations for senior stakeholders and investment decisions.

Skills

Growth marketing

Performance marketing

Paid acquisition

Analytics

Funnel optimization

Data-driven

Cross-functional collaboration

BI tools

Tools

Looker

Tableau

Google Sheets

Excel

Job description

We’re looking for a commercially-minded, highly analytical Growth Marketing Manager to own and scale growth. This is a high-impact role at the intersection of marketing, product, and clinical, where you’ll shape how women discover, experience, and engage with care.

You’ll join the Growth team, responsible for driving sustainable acquisition, conversion, and retention across Voy’s core categories. In this role, you’ll take ownership of the full growth funnel from first touch through to plan conversion and long-term retention, identifying the biggest levers of growth across paid, organic, product, and clinical experiences.

This role goes beyond channel management. You’ll work cross-functionally with product, clinical, CRM, creative, and data teams to turn insights into scalable growth initiatives. You’ll have the autonomy to test, iterate, and influence category strategy while building a commercially strong and clinically responsible growth engine.

What you’ll do

• Own growth performance managing acquisition, conversion, CAC, and scalable revenue growth across the funnel.
• Lead performance across key paid channels such as paid search, paid social, and affiliates, continuously improving efficiency, creative performance, and conversion rate.
• Identify and unlock new growth opportunities across channels, landing pages, pricing, messaging, product flows, and clinical pathways to improve user experience and commercial performance.
• Partner closely with the CRM team to improve lead capture, nurture journeys, retention, reactivation, and overall customer lifetime value.
• Build and execute a structured experimentation roadmap across acquisition, CRO, and product experience, using rapid testing and iteration to drive measurable impact.
• Define and evolve attribution frameworks, success metrics, and reporting structures using cohort analysis, funnel diagnostics, and incrementality.
• Collaborate cross-functionally with product, creative, clinical, data, and strategy teams to deliver initiatives that improve both business performance and customer outcomes.
• Translate performance insights into clear recommendations for senior stakeholders, influencing roadmap prioritisation and investment decisions.

Who you are

• You have strong experience in growth or performance marketing within a fast-growing DTC, consumer tech, healthtech, or subscription business.
• You bring hands-on expertise managing and scaling paid acquisition channels such as Meta, Google, affiliates, or other performance platforms.
• You’re commercially minded and understand that growth extends beyond channels into pricing, conversion, retention, and product experience.
• You’re highly analytical and hypothesis-driven, comfortable using data to identify opportunities, validate decisions, and prioritise initiatives.
• You take a full-funnel approach to growth, naturally thinking beyond acquisition and considering the entire customer journey and lifecycle.
• You’re comfortable working with ambiguity, moving quickly, and testing ideas without waiting for perfect conditions.
• You have strong spreadsheet and analytical skills, with experience using tools such as Google Sheets, Excel, Looker, or Tableau.
• You’re an effective communicator who can translate complex performance data into clear, actionable insights for cross-functional stakeholders.

Nice to have

• Strong creative instincts and experience partnering closely with creative teams to develop high-performing campaigns and messaging.
• Understanding of organic growth channels including SEO, content, and PR.