Growth Marketing Lead: Scale a Category-Defining TRT Brand

Voy; Greater London; On-site; GBP 120,000 - 180,000; Full time

Job summary

Voy is seeking a Head of Growth Marketing to scale the Testosterone Replacement Therapy category and drive category-defining growth in the UK. You will own the growth strategy, budget allocation, and cross-functional execution with a focus on acquisition, awareness, and cultural conversation.

You will lead end-to-end campaigns, collaborate with PR and clinical teams, and ensure the patient journey converts efficiently from first impression to activation, while shaping the category’s commercial

Responsibilities

• Own the overarching growth plan, achieving 100% yoy growth in acquisitions
• Lead the growth marketing strategy for category awareness and stigma reduction - partnering with PR and clinical teams to translate cultural relevance into measurable acquisition outcomes
• Lead end-to-end creative campaign development - from concept through media planning, creative production, and performance optimisation
• Act as the primary growth-side client for our PR agency - defining objectives, measuring impact on acquisition, and ensuring patient stories, clinical research, and celebrity partnerships translate into commercial outcomes
• Own the integrity of the patient experience from first impression to activation - driving alignment with product, lifecycle, and operations to ensure the funnel converts efficiently end-to-end
• Own the P&L for paid and earned acquisition - accountable for CAC, payback period, contribution margin, and revenue contribution to the category
• Define where the next growth will come from - identifying whitespace, emerging channels, and new audience bets before they’re obvious
• Set acquisition targets and growth investment plans in partnership with Finance, defining the unit economics, payback expectations, and budget allocation that underpin the category P&L
• Serve as the senior voice on growth in cross-functional planning, influencing product roadmap, pricing, and GTM decisions

Job description

Voy is seeking a Head of Growth Marketing to scale the Testosterone Replacement Therapy category and drive category-defining growth in the UK. You will own the growth strategy, budget allocation, and cross-functional execution with a focus on acquisition, awareness, and cultural conversation.

You will lead end-to-end campaigns, collaborate with PR and clinical teams, and ensure the patient journey converts efficiently from first impression to activation, while shaping the category’s commercial