Growth Marketing Executive – Email, CMS & Lead Automation

Aon plc; Birmingham; Hybrid; GBP 25,000 - 36,000; Full time

Job summary

A marketing executive role at Aon plc in Birmingham focuses on owning digital campaigns, creating targeted emails, and building web pages within a dynamic marketing team. You will manage briefs, coordinate with teams, and drive efficiency through automation and data-driven reporting, while supporting both email and website initiatives.

Role requires 1–2 years in digital marketing, CMS experience, and a process-driven approach with strong communication skills.

Qualifications

• Must have 1–2 years in digital or marketing roles.
• Hands-on experience building and sending email campaigns.
• Experience updating pages in a CMS with basic SEO.
• Process-driven with documented, repeatable workflows.
• Comfort with data, reporting and numbers.
• Strong organisation and multi-brief prioritisation.
• Clear communicator across teams.
• Interest in AI and automation tools.
• Commercial awareness linking activity to inquiries and revenue.

Responsibilities

• Form briefs from cross-functional teams and design targeted email campaigns.
• Build, test and send emails with accurate segmentation and links.
• Report campaign performance with practical recommendations.
• Develop templates, journeys and automation in Dynamics (CRM) as the platform matures.
• Manage day-to-day inbound enquiries and route to relevant teams.
• Create and update lead records in Dynamics and document end-to-end lead process.
• Track enquiry volumes, marketing sources, routing and pipeline.
• Identify opportunities to automate steps and simplify processes.
• Publish new pages in the CMS following templates and branding.
• Make content updates and support QA, UX improvements, and small fixes.
• Set up landing pages and forms for campaigns with end-to-end tracking.

Job description

A marketing executive role at Aon plc in Birmingham focuses on owning digital campaigns, creating targeted emails, and building web pages within a dynamic marketing team. You will manage briefs, coordinate with teams, and drive efficiency through automation and data-driven reporting, while supporting both email and website initiatives.

Role requires 1–2 years in digital marketing, CMS experience, and a process-driven approach with strong communication skills.