Digital Marketing Executive: Campaigns, Web & CRM

NFP, an Aon company (Europe); Birmingham; On-site; GBP 28,000 - 36,000; Full time

Job summary

NFP, an Aon company, is recruiting a Marketing Executive to support our UK&I digital team from Birmingham. You’ll manage email campaigns, lead routing and CMS pages, while collaborating with website and eCRM leads to drive enquiries and revenue.

You’ll bring 1–2 years in digital marketing, a process-driven mindset, and comfort with data reporting. You’ll help automate and streamline workflows in Dynamics and other tools, contributing to measurable marketing impact.

Qualifications

• 1–2 years’ experience in a digital or marketing role.
• Experience building and sending email campaigns and segmenting audiences in a CRM or email platform.
• Experience building or updating pages in a CMS, with an understanding of good web content and basic SEO principles.
• A process-driven mindset – you like things documented and repeatable, and naturally look for ways to remove manual effort.
• Comfortable with data: accurate, detail-focused and confident pulling numbers into a clear reports.
• Well organised, able to juggle several briefs at once and prioritise sensibly.
• A clear communicator who can explain digital topics simply and enjoys working across teams.
• Curious and proactive, with an interest in AI and automation tools.
• Commercially aware – you understand how marketing activity links to enquiries, pipeline and revenue, and keep that front of mind.

Responsibilities

• Forming briefs, creating well-targeted email campaigns, agreeing timings, audience, messaging and how success will be measured.
• Building, testing and sending emails ensuring segmentation and links are accurate.
• Reporting on campaign performance with practical recommendations.
• Supporting the development of templates, journeys and automation within Dynamics (our CRM) as our use of the platform matures.
• Managing the day-to-day flow of inbound enquiries, distributing them promptly to the relevant business lines and teams.
• Creating and updating lead records in Dynamics.
• Maintaining and documenting the end-to-end lead process so it is consistent, auditable and easy for others to pick up.
• Tracking and reporting on enquiry volumes, marketing sources, routing and pipeline.
• Identifying where steps can be automated or simplified, working with the wider marketing and tech teams to test and implement improvements.
• Building and publishing new pages in the CMS, following our templates, brand guidelines and best practice (with support from our SEO and Content Lead).
• Making content updates, and supporting the team with QA, UX improvements, testing and resolving on-site fixes and small technical issues.
• Setting up landing pages and forms for campaigns, events and gated content, making sure tracking and lead routing work end to end.

Skills

Email campaigns

CRM platforms

CMS updates

Data analysis

Process improvement

Cross-team collaboration

Tools

Microsoft Dynamics

Job description

NFP, an Aon company, is recruiting a Marketing Executive to support our UK&I digital team from Birmingham. You’ll manage email campaigns, lead routing and CMS pages, while collaborating with website and eCRM leads to drive enquiries and revenue.

You’ll bring 1–2 years in digital marketing, a process-driven mindset, and comfort with data reporting. You’ll help automate and streamline workflows in Dynamics and other tools, contributing to measurable marketing impact.