Marketing Executive

Rosslin Media; Birmingham; On-site; GBP 23,000 - 28,000; Full time

Job summary

Rosslin Media, Birmingham-based specialist in UK-wide digital marketing, seeks a Marketing Executive to drive B2B campaigns and lead generation. You will collaborate with Marketing, Sales, Account Management and Bids teams to deliver a rich programme of campaigns and events, boosting engagement with the brand.

The role requires hands-on execution of inbound activities, campaign development and data-driven optimisation in a fast-paced environment. Permanent, on-site position in Birmingham.

Qualifications

• Experience in B2B marketing with a focus on lead generation.
• Ability to plan and execute integrated marketing campaigns.

Responsibilities

• Create and implement B2B marketing campaign plan.
• Own all Account Based Marketing activity.
• Research, organise and promote events.
• Support new product launches and internal briefings.
• Define LinkedIn activity and drive engagement.
• Work with content to create assets for lead generation.
• Be the brand ambassador and improve marketing collateral.
• Coordinate go-to-market activities to maximise cross-sell opportunities.
• Ensure marketing activities meet agreed requirements and success criteria.

Skills

Lead generation

Campaign planning

Account Based Marketing

Events management

Social media strategy

Tools

LinkedIn

CRM

Job description

Job Overview

• Job Location : Birmingham
• Compensation : £23,000 - £28,000
• Type : Permanent

Marketing Executive

We have a great new opening with a highly regarded UK-wide digital marketing specialist with a highly impressive national presence.

Due to an exciting period of continued growth, our client is actively recruiting a results focussed Marketing Executive to complement their high functioning marketing team on a permanent basis.

Core to the growth strategy, this central role will work closely with a range of teams across the organisation - from Marketing and Sales, to Account Management and Bids and Tenders - to define and deliver a rich programme of campaign activities which drive positive engagement in the brand.

To support ambitious growth targets, the successful candidate will help reach prospective clients, facilitate the launch of new services, create and deliver the social media strategy, run events programmes, be responsible for a host of campaign activities and much more.

Key Responsibilities

The Marketing Executive is responsible for executing inbound marketing activity that supports acquisition across all parts of the business. You will work closely with the Head of Marketing, Digital Marketing Manager and Content Executive to help deliver all external programmes.

• Create and implement B2B marketing campaign plan
• Own all Account Based Marketing activity
• Research, organise and promote events
• Support new product launches and internal briefings, where appropriate
• Define LinkedIn activity and drive its value for engagement across the organisation
• Work with the content executive to create targeted assets to support lead generation efforts
• Be the brand ambassador and continually improve marketing collateral to maximise relevance
• Work collaboratively with fellow marketers to plan campaigns effectively, share best practice and coordinate go-to-market activities that make sense to customers and maximise x-sell/up-sell opportunities
• Capture, articulate and meet agreed requirements and success criteria for each marketing activity to demonstrate return

The successful candidate will demonstrate proven experience within a comparable B2B marketing role, with a specific focus on lead generation, marketing campaign development and marketing funnel familiarity. In addition, you will display exceptional organisational skills, be comfortable analysing data and thrive within a fast-paced, dynamic environment.