Growth Marketing Executive

Agena Group; Lancing; Hybrid; GBP 38,000 - 46,000; Full time

Benefits offered by this job

Holiday increases

Volunteering days

Training & development

Employee Assistance Programme

Cycle-to-work

EV charging points

Team socials

Job summary

Agena is seeking a commercially minded Growth Marketing Executive to build and operate the Commercial Growth Engine across priority sectors. The role translates priorities and ICPs into audience strategies, campaigns, digital journeys and measurable demand.

You will plan and optimise integrated campaigns, develop ABM activity across key sectors, manage customer journeys across digital channels, generate MQLs and work with Sales and SDRs to maximise engagement.

Qualifications

• Experienced B2B marketer with a strong background in demand generation, digital marketing and lead nurturing.
• Commercially minded, analytical and results-focused, with the ability to turn insight into action.
• Experience developing targeted campaigns, customer journeys and account-based marketing initiatives.

Responsibilities

• Plan, deliver and optimise integrated marketing campaigns that generate qualified leads and support business growth.
• Develop targeted demand generation and Account-Based Marketing activity across key sectors including Residential, Commercial Estates, NHS and Education.
• Build and manage customer journeys across digital channels including websites, email, paid media, social media, webinars and events.
• Generate and nurture Marketing Qualified Leads (MQLs), working closely with SDRs to maximise engagement and conversion.
• Use market, customer and competitor insights to improve targeting, campaign performance and growth opportunities.
• Continuously test, analyse and optimise campaigns, using data to inform decisions and drive measurable results.
• Leverage AI and marketing technology to improve research, planning, campaign execution and performance analysis.

Skills

Demand generation

Digital marketing

Lead nurturing

B2B marketing

Analytics

Campaign management

Tools

Marketing automation

Job description

As the UK's leading parking and technology-enabled management group, we support more than 9,000 locations across housing, healthcare, education and commercial estates. We're proud to be Carbon Neutral Britain certified and committed to creating positive outcomes for our clients, communities and colleagues alike. We're growing quickly, investing heavily in technology and expanding into new sectors, creating exciting opportunities for people who want to make an impact and be part of something ambitious. Why not join us?
Agena is looking for a commercially minded Growth Marketing Executive to help build and operate the Commercial Growth Engine across priority sectors.
The role turns agreed commercial priorities, ICPs and target accounts into audience strategies, campaigns, digital journeys and measurable demand. It is accountable for the growth logic and execution behind activity: who to target, why, through which route, with what journey and how performance will be improved.

Responsibilities And Duties

• Plan, deliver and optimise integrated marketing campaigns that generate qualified leads and support business growth.
• Develop targeted demand generation and Account-Based Marketing (ABM) activity across key sectors including Residential, Commercial Estates, NHS and Education.
• Build and manage customer journeys across digital channels including websites, email, paid media, social media, webinars and events.
• Generate and nurture Marketing Qualified Leads (MQLs), working closely with SDRs to maximise engagement and conversion.
• Use market, customer and competitor insights to improve targeting, campaign performance and growth opportunities.
• Continuously test, analyse and optimise campaigns, using data to inform decisions and drive measurable results.
• Leverage AI and marketing technology to improve research, planning, campaign execution and performance analysis.

Who You Are

• An experienced B2B marketer with a strong background in demand generation, digital marketing and lead nurturing.
• Commercially minded, analytical and results-focused, with the ability to turn insight into action.
• Experienced in developing targeted campaigns, customer journeys and account-based marketing initiatives.
• Comfortable working with data, testing new ideas and using evidence to drive continuous improvement.
• Highly organised, proactive and collaborative, with experience partnering with Sales, SDRs and wider commercial teams.
• Passionate about marketing innovation, including automation, AI and data-driven growth strategies.

Full job description and person specification is available on request and will also be provided during shortlisting and interview stages.

Agena Values

We believe that the way we do business is as important as the business that we do. Operating with integrity and high ethical standards is the Agena Group way. Our values reinforce our behaviours and what is important to us. Living these values is essential to our success.
Ambitious: we aim for world class service
Disruptive: we're here to change the industry
Ethical: we do things for the right reasons
Insightful: we use research to guide our decisions
Collaborative: We're better when we work together
Innovative: we help people see things differently

Other Information About The Role

Salary: £42,000 per annum, depending on experience
Hours: 40 per week; Monday - Friday 9am - 5pm
Location: Work from home or based in one of our offices in Lancing, Newton Abbot, Slough or Stafford.
(Please note this is a UK based role).
Our selection process is as follows: Application - Screening - Competency Based Interview - Task
You must be able to legally live and work in the UK without sponsorship. This position is based in the UK.
The postholder will be required to travel to external meetings on occasion and to other office locations by the most effective means available

Benefits

• Incremental holiday increases to recognise long service
• 2 volunteering days a year
• Unlock your potential with our training, learning & development, and apprenticeship options throughout your career
• Employee Assistance Programme - 24/7 confidential, independent and professional counselling
• Cycle-to-work scheme
• EV Charging points at office locations
• Regular team/company socials

We know there's more to life than work - that's why when you join Agena, you'll get your pick of our amazing benefits through our Enjoy Benefits platform. That includes discounts on gym memberships, travel bookings, high street vouchers and days out. You can also benefit from Technology benefits, Wellness benefits, Health Care plans and Car Lease benefits and much more.
We believe a great workplace is about more than benefits. It's about creating a culture where people feel connected, supported and able to make a difference.
Our Engagement Committee brings colleagues together through charity initiatives, local events, book clubs, wellbeing activities and much more. You'll also have the opportunity to get involved with our award-winning D&I Committee, helping to shape positive change across our group.
As we continue to grow, we're committed to investing in our people, because their success drives ours.
We are proud to be certified Carbon Neutral and hold ISO Accreditations for Quality Management, Environmental Management and Information Security Management.
We are a Mindful Employer and are committed to supporting your mental health at work.
The Agena Group are proud to be part of the Disability Confident scheme. We are committed to providing an inclusive and barrier-free recruitment process. We will provide reasonable adjustments and support to ensure neuro-diverse applicants or those with a disability or long-term condition can be their best during the recruitment process. To request an adjustment, if you need this job advert in an alternative format, or if you have any questions about the recruitment process, please contact [e-mail].