Growth and Demand Generation Manager

Stadtwerke OELSNITZ/V. GmbH; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

Sagacity is seeking an experienced Growth & Demand Generation Manager with a track record in data services, technology, utilities or telecoms to lead our pipeline. Reporting to the Head of Marketing, you will own campaigns and ABM for key accounts.

You'll design multi-channel campaigns across email, digital, social and content, manage HubSpot workflows, and collaborate with Sales, Product and Delivery to align messaging and drive revenue.

Qualifications

• 3+ years hands-on growth marketing/demand generation in B2B
• End-to-end campaign planning with pipeline/revenue impact
• Experience with ABM programmes
• Practical experience with CRM/marketing automation
• Understanding of paid media to support demand generation
• Strong analytical skills and data-driven decision making
• Excellent written and verbal communication
• Organised with strong planning abilities

Responsibilities

• Own growth and demand generation activity and pipeline reporting
• Plan and deliver multi-channel campaigns across email, digital, social and content
• Lead ABM programmes for target accounts with Sales alignment
• Manage HubSpot workflows, landing pages, emails and dashboards
• Collaborate with Marketing Associate to plan events and content
• Contribute to paid media planning (SEM and paid social)
• Contribute to marketing strategy, events timetable and branding efforts
• Monitor market trends and competitive landscape to inform strategy
• Maintain proficiency across Sagacity’s sales/marketing tools
• Report on campaign performance with data-led recommendations

Skills

Growth marketing

Demand generation

ABM experience

Analytical skills

Communication

Planning & prioritisation

Education

Marketing degree

CIM certification

Tools

HubSpot

So Ampli

Jam7

In Design

LinkedIn

AI-assisted design tooling

Job description

Growth & DemandGeneration ManagerLocation: UKRole Type: Permanent - Full TimeJob Location: Hybrid Working - minimum of 2 days a week in our London office

Sagacity are the data intelligencepeople. Our proposition isbusinesses increase customerengagement and make moreinto the data businesses alreadyhave, and combine it with our data,insight, and action. Think of us asdata co-pilots for sales, marketing,ops, billing, credit and debt - clientstypically see 5x returns within thefirst few months.

Founded in 2005, we are acustomer-centric business witha World Class +95 Net PromoterScore. We believe data should beat the heart of every companyand while we are sector agnostic,primarily our clients are in thetelecoms & media, water, andnot for profit sectors.

We are a purpose led companyand we believe that purposecomes before profit. We workas one team both with clientsand internally, and are trusted todeliver quality in our standardsand in achieving successful clientoutcomes. We are open, honestand communicate in a jargonfree, collaborative way, with all ourteams being agile and curious, andcontinuously learning to achieveour purpose. We believe that ifwe achieve ourpurpose theneverything else will follow.

ABOUT SAGACITY

Clever with data... combining data,insight, and action to drive value

Growth & Demand GenerationManager

About the Role

We are seeking an experienced Growth & Demand Generation Manager with a track record in data services, technology, utilities or telecoms, to join our marketing team. This is not a first marketing management role or an entry point into demand generation – we are looking for someone who has already built a solid track record in growth marketing or demand generation who wants to build on that experience here at Sagacity, taking ownership of the campaigns and activity that drive our pipeline.

Reporting to the Head of Marketing, you will work closely with our Marketing Associate, Sales, Product, Innovation and Delivery Teams.

You will take the lead on growth and demand generation – including pipeline revenue, detailed campaign planning, design and delivery, and account-based marketing (ABM) for our key target accounts – while contributing to wider marketing strategy, positioning, brand and paid media decisions alongside the rest of the team.

Note: both the industry experience and the minimum years of experience below are firm requirements and we are unable to consider applications from candidates without demonstrable, hands-on growth marketing or demand generation experience, or from candidates whose experience sits outside the sectors listed above.

• Own and execute Sagacity’s growth and demandgeneration activity, taking accountability for pipelinerevenue contribution and reporting progress againsttargets
• Own the detailed planning and delivery of multi-channelcampaigns – across email, digital, social and content – thatgenerate awareness, engagement and qualified pipeline
• Own account-based marketing (ABM) programmes fortarget accounts across our core sector, working closely withthe Sales team to align messaging, targeting and outreach
• Manage campaign activity in HubSpot – buildingworkflows, landing pages, email journeys, lead and nurtureprogrammes and reporting dashboards
• Work alongside the Marketing Associate to plan anddeliver campaigns, events and content, ensuring growthand demand generation priorities are planned anddelivered
• Contribute to paid media planning (SEM and paid social) toensure activity aligns with growth and demand generationpriorities
• Contribute to marketing strategy and planning, includingthe annual timetable of events, and to company andproduct positioning and proposition work
• Contribute ideas and alignment on brand identity, salesand marketing collateral, thought leadership, press andPR, website content and SEO, events and webinars, andorganic social, working closely with the wider marketingand creative teams
• Track, analyse and report on campaign and pipelineperformance, making data-led recommendations to improve results
• Contribute to marketing budgeting and reporting
• Use and maintain proficiency across Sagacity’s sales andmarketing tooling, including HubSpot, LinkedIn, AMP(Jam7), So Ampli, In Design and our AI-assisted design tools
• Maintain awareness of market and competitor activity,keeping up to date with sector trends and the competitivelandscape

Qualifications

• At least 3 years’ hands-on experience in growth marketing,demand generation or B2B campaign management, gainedwithin data services, technology, utilities or telecoms
• A proven track record of owning campaign planning anddelivery end-to-end, with clear evidence of contribution topipeline and revenue
• Experience running or contributing to account-basedmarketing (ABM) programmes
• Practical experience with HubSpot or an equivalent CRM/ Sales / Marketing automation platforms, includingworkflows, landing pages and reporting
• A working understanding of paid media/SEM and how itsupports demand generation activity
• Strong analytical skills, comfortable using data andcampaign metrics to inform decisions and report onperformance
• Excellent written and verbal communication skills,and confidence collaborating with Sales, Product andCommercial teams as well as the wider marketing team
• Highly organised, with strong planning and prioritisation

What we’re looking for

• Commercially minded and passionate about how marketingactivity translates into pipeline and revenue
• Have pride in your deliverables
• Good at working independently and as part of a team
• Are flexible, self-motivated and calm under pressure
• Have a commitment to personal development
• Have the right to work in the UK
• A marketing qualification – Degree or ProfessionalQualification (e.g. CIM)
• Experience with account-based marketing platforms or salesenablement/employee advocacy tools (e.g. So Ampli, Jam7)
• Exposure to AI-assisted marketing or design tooling
• Experience working with external agencies
• Event or webinar planning experience

If you would like to join a unique working environment, with asociable culture, where work is done a little bit differently – and webelieve ‘better’ - then we look forward to hearing from you!

Success in any business isultimately about its people; their dedication and enthusiasm.

We recognise the value of ourpeople and their commitmentto working together to achievesuccessful outcomes.

At Sagacity, we:

• believe working with our clients
• coach and mentor our clients’teams so our data and solutions sends

Core values

• One Team
• Quality Delivery
• Agile & Curious
• Open, Honest, Simple Communication