Growth Lead: Retention & Lifetime Value

Profiles Creative Limited; Greater London; Hybrid; GBP 54,000 - 90,000; Full time

Benefits offered by this job

Hybrid work arrangement

Job summary

Profiles Creative Limited in London is seeking a commercially minded Growth Lead to own the growth strategy, with a strong focus on retention, LTV and recurring revenue. You will use customer insights, data and experiments to identify opportunities across the customer journey and turn first-time customers into long-term high-value customers.

You’ll collaborate with Marketing, Product and leadership, test new ideas, and directly influence business performance in a fast-growing consumer/DTC

Qualifications

• 4+ years' experience in growth, retention, CRM or a similar commercial marketing role within a consumer or DTC business.
• Strong understanding of customer retention, LTV, churn and repeat purchase behaviour.
• Experience with subscription models is beneficial but not essential.

Responsibilities

• Own and develop the growth strategy, with a strong focus on retention, customer LTV and recurring revenue.
• Identify opportunities to reduce churn, increase repeat purchases and improve customer lifetime value.
• Build and lead a structured test-and-learn programme across the customer lifecycle.
• Use customer, commercial and performance data to identify growth opportunities and inform decision-making.
• Optimise lifecycle marketing, CRM campaigns, customer journeys and returning customer conversion.
• Develop strategies around subscriptions, loyalty, reactivation and customer engagement.
• Partner with Product on launches, customer experience improvements and initiatives that support long-term growth.
• Work cross-functionally to turn customer insights into actionable growth initiatives.
• Report on performance, share commercial insights and influence growth strategy at senior level.

Skills

Growth

Retention

CRM

Lifecycle Marketing

Tools

Klaviyo

Braze

Job description

Profiles Creative Limited in London is seeking a commercially minded Growth Lead to own the growth strategy, with a strong focus on retention, LTV and recurring revenue. You will use customer insights, data and experiments to identify opportunities across the customer journey and turn first-time customers into long-term high-value customers.

You’ll collaborate with Marketing, Product and leadership, test new ideas, and directly influence business performance in a fast-growing consumer/DTC