Growth Lead – Retention Focus

Profiles Creative Limited; Greater London; Hybrid; GBP 54,000 - 90,000; Full time

Benefits offered by this job

Hybrid work arrangement

Job summary

Profiles Creative Limited in London is seeking a commercially minded Growth Lead to own the growth strategy, with a strong focus on retention, LTV and recurring revenue. You will use customer insights, data and experiments to identify opportunities across the customer journey and turn first-time customers into long-term high-value customers.

You’ll collaborate with Marketing, Product and leadership, test new ideas, and directly influence business performance in a fast-growing consumer/DTC

Qualifications

• 4+ years' experience in growth, retention, CRM or a similar commercial marketing role within a consumer or DTC business.
• Strong understanding of customer retention, LTV, churn and repeat purchase behaviour.
• Experience with subscription models is beneficial but not essential.

Responsibilities

• Own and develop the growth strategy, with a strong focus on retention, customer LTV and recurring revenue.
• Identify opportunities to reduce churn, increase repeat purchases and improve customer lifetime value.
• Build and lead a structured test-and-learn programme across the customer lifecycle.
• Use customer, commercial and performance data to identify growth opportunities and inform decision-making.
• Optimise lifecycle marketing, CRM campaigns, customer journeys and returning customer conversion.
• Develop strategies around subscriptions, loyalty, reactivation and customer engagement.
• Partner with Product on launches, customer experience improvements and initiatives that support long-term growth.
• Work cross-functionally to turn customer insights into actionable growth initiatives.
• Report on performance, share commercial insights and influence growth strategy at senior level.

Skills

Growth

Retention

CRM

Lifecycle Marketing

Tools

Klaviyo

Braze

Job description

Global Health Tech Scale-Up London - Hybrid Up to £90,000 + Benefits

1M+ customers. 40+ countries. One of the fastest-growing companies in the UK.

We're partnering with a global health tech scale-up that's disrupting a multi-billion-pound industry with a product-led DTC model and a rapidly growing international customer base.

They're now looking for a commercially minded Growth Lead to drive the next stage of growth, with a particular focus on customer retention, lifetime value and recurring revenue.

This is a broad growth role with real ownership. You'll use customer insight, data and experimentation to identify opportunities across the customer journey, improve retention and turn more first-time customers into long-term, high-value customers.

You'll work closely with Marketing, Product and senior leadership, with the freedom to test new ideas, challenge existing strategies and directly influence business performance.

The Role

• Own and develop the growth strategy, with a strong focus on retention, customer LTV and recurring revenue
• Identify opportunities to reduce churn, increase repeat purchases and improve customer lifetime value
• Build and lead a structured test-and-learn programme across the customer lifecycle
• Use customer, commercial and performance data to identify growth opportunities and inform decision-making
• Optimise lifecycle marketing, CRM campaigns, customer journeys and returning customer conversion
• Develop strategies around subscriptions, loyalty, reactivation and customer engagement
• Partner with Product on launches, customer experience improvements and initiatives that support long-term growth
• Work cross-functionally to turn customer insights into actionable growth initiatives
• Report on performance, share commercial insights and influence growth strategy at senior level

What We're Looking For

• 4+ years' experience in growth, retention, CRM or a similar commercial marketing role within a consumer or DTC business
• A strong understanding of customer retention, LTV, churn and repeat purchase behaviour
• Experience working with subscription models is beneficial, but not essential
• Comfortable using data, testing and customer insights to identify and deliver growth opportunities
• Familiarity with CRM and lifecycle marketing platforms such as Klaviyo or Braze
• Experience working cross-functionally with Product, Marketing and other commercial teams
• Commercially minded, proactive and comfortable taking ownership in a fast-paced, high-growth environment