Growth Lead: Lifecycle & CRM Activation

Dex; Greater London; On-site; GBP 85,000 - 115,000; Full time

Benefits offered by this job

Above market salary

Significant equity

Private healthcare & dental

Fertility benefits & parental support

Gym membership & wellness benefits

Claude tokens

Regular socials & offsites

MacBook Pro + team kit

Whatever you need to work

Job summary

Dex is building a growth-focused lifecycle role in a fast-moving startup. You’ll own activation, onboarding, re-engagement, and in-product messaging, shaping how candidates experience Dex from signup to value realization.

This role lives at the intersection of product, marketing and engineering, with a strong emphasis on data-driven decisions and scalable playbooks. You’ll design journeys, implement the lifecycle stack, and educate users on Dex’s product while partnering with marketing to ensure

Qualifications

• You’ve stood up lifecycle or CRM from scratch.
• You come from a consumer tech or software business.
• You think in growth metrics (CAC to LTV, unit economics).
• You’re highly technical, analytical, and commercial.

Responsibilities

• Own lifecycle stack end to end. Choose tooling, build segmentation, triggers and cadences.
• Sequence onboarding journeys from signup to first valuable actions.
• Turn behavioural signal into personalised journeys.
• Educate users on the product and align with marketing voice.
• Own reactivation as a core metric and build the sequences to re-engage.

Skills

Lifecycle CRM

Growth metrics

Technical & analytical

Early-stage experience

AI fluency

Product instincts

Job description

Dex is building a growth-focused lifecycle role in a fast-moving startup. You’ll own activation, onboarding, re-engagement, and in-product messaging, shaping how candidates experience Dex from signup to value realization.

This role lives at the intersection of product, marketing and engineering, with a strong emphasis on data-driven decisions and scalable playbooks. You’ll design journeys, implement the lifecycle stack, and educate users on Dex’s product while partnering with marketing to ensure