Sales Lead

Trust In SODA; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Competitive salary

Uncapped commission

Meaningful equity

Job summary

Trust in SODA in London is seeking a Sales Lead to own new business revenue, lead a growing sales team, and work with the founders to build the commercial playbook. This is a hands-on player-coach role for someone who loves selling as much as leading.

Based in a hybrid Central London setup (4 days in office), you will run discovery calls and demos, drive forecasting and pipeline, influence pricing and go-to-market, and help hire future sales hires.

Qualifications

• Proven track record of exceeding B2B sales targets.
• Experience selling within an early-stage or high-growth startup.
• Leadership, mentoring or team management experience.

Responsibilities

• Own and close new business opportunities.
• Lead, coach and develop a growing sales team.
• Run discovery calls and demos that focus on customer outcomes and ROI.
• Improve sales processes, forecasting and pipeline management.
• Work closely with founders on pricing, positioning and go-to-market strategy.
• Help hire and onboard future sales hires.

Skills

Sales leadership

B2B sales

Sales coaching

Forecasting

Job description

London | Hybrid (4 days office, 1 day home)

I'm working with an early-stage, AI-native SaaS company that is transforming how businesses manage customer enquiries, bookings, and support through AI-powered automation.

They're looking for a Sales Lead to own new business revenue, lead a growing sales team, and work directly with the founders to build the commercial playbook. This is a hands-on player-coach role for someone who loves selling as much as leading.

What you'll be doing:

• Own and close new business opportunities.
• Lead, coach and develop a growing sales team.
• Run discovery calls and demos that focus on customer outcomes and ROI.
• Improve sales processes, forecasting and pipeline management.
• Work closely with founders on pricing, positioning and go-to-market strategy.
• Help hire and onboard future sales hires.

What they're looking for:

• Proven track record of exceeding B2B sales targets.
• Experience selling within an early-stage or high-growth startup.
• Leadership, mentoring or team management experience.
• Strong commercial acumen and closing skills.
• Comfortable using AI tools to improve productivity and performance.
• Someone who enjoys building processes and creating playbooks from scratch.
• First sales leadership hire in the business.
• Work directly alongside founders.
• Significant influence on commercial strategy and team growth.
• Opportunity to build and scale a sales function.
• Competitive salary, uncapped commission and meaningful equity.
• Hybrid working in Central London (4 days in office).