Growth Lead

Trust In SODA; Greater London; On-site; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Competitive salary

Equity

Job summary

Trust in SODA is seeking a high-energy Growth Lead for its founding team to shape the GTM strategy in the UK property AI space. The product is live and revenue-generating, and you will own the growth engine from day one.

You’ll work directly with the founders, build a small team over time, and run demand, messaging, and funnel optimization across content, events, and paid channels.

Qualifications

• Experience building demand from near-zero, ideally in B2B SaaS, vertical software or SMB-focused business.
• Track record of contributing directly to lead generation, pipeline or revenue growth.
• Confidence selling an unfamiliar product to non-technical, time-poor and sceptical buyers.

Responsibilities

• Define the positioning and messaging that gets busy sceptical business owners interested.
• Build demand through content, events, organic marketing, founder-led activity and paid social.
• Own the funnel from first touch through to qualified product demos.
• Speak directly with customers, join sales calls and turn customer insight into campaigns that convert.
• Measure performance across every channel and focus on what drives real commercial results.
• Build and eventually lead a small growth team as the business scales.

Skills

Demand generation

B2B SaaS

Growth hacking

Lead generation

AI tools familiarity

Tools

AI tools

Job description

We’re looking for a high-energy, commercially minded Growth Lead to join an ambitious early-stage AI business transforming the UK property sector.

This is a genuine founding hire. The product is live and generating revenue — now we need someone to build the growth engine, shape the story and put the business on the map.

This is not a role where you inherit a playbook. You write it.

What you’ll be doing:

• Define the positioning and messaging that gets busy sceptical business owners interested.
• Build demand through content, events, organic marketing, founder-led activity and paid social.
• Own the funnel from first touch through to qualified product demos.
• Speak directly with customers, join sales calls and turn customer insight into campaigns that convert.
• Measure performance across every channel and focus on what drives real commercial results.
• Build and eventually lead a small growth team as the business scales.

What we’re looking for:

• Experience building demand from near-zero, ideally in B2B SaaS, vertical software or an SMB-focused business.
• A track record of contributing directly to lead generation, pipeline or revenue growth.
• Confidence selling an unfamiliar product to non-technical, time-poor and sceptical buyers.
• Someone hands-on who moves quickly, tests ideas and makes things happen without needing a big budget or team.
• Practical experience using AI tools, LLMs or automation in your own work.

What makes this opportunity different?

• A genuine founding-level role with ownership from day one.
• Direct access to the founders and the ability to shape the go-to-market strategy.
• The opportunity to build a growth function and team from scratch.
• A live product with paying customers and a significant market opportunity.
• Competitive salary and equity.

London – five days a week in the office

If you’re a builder rather than just a manager, and you want to make a real impact in an early-stage AI business, I’d love to hear from you.