Growth Insights Analyst - Sales & Marketing Performance

Project People; Theale; On-site; GBP 40,000 - 60,000; Full time

Job summary

Project People is seeking an experienced MI & Insight Analyst to deliver end-to-end reporting and insights across Sales & Marketing activities in Theale. This role is crucial for driving growth through accurate, actionable insights on campaign performance and customer lifecycle reporting.

The ideal candidate will have strong experience in MI reporting and expertise in dashboarding tools like Power BI and Excel. You'll work closely with various teams to improve decision-making and optimize business performance.

Qualifications

• Strong experience in commercial MI/performance reporting.
• Expertise in dashboarding and data visualisation tools.
• Knowledge of CRM, marketing automation and B2B funnel metrics.
• Excellent analytical and stakeholder management skills.
• Experience improving reporting cadence and visibility.

Responsibilities

• Own weekly, monthly and quarterly reporting packs.
• Build dashboards and performance reporting tools.
• Analyse funnel health and customer metrics.
• Ensure CRM data quality and reporting governance.
• Translate complex data into actionable insights.

Skills

Commercial MI/performance reporting

Dashboarding and data visualisation tools (Power BI, Excel)

CRM and marketing automation knowledge

Analytical skills

Stakeholder management

Insight storytelling skills

Tools

Power BI

Excel

GA4

HubSpot

Monday.com

Job description

Project People is seeking an experienced MI & Insight Analyst to deliver end-to-end reporting and insights across Sales & Marketing activities in Theale. This role is crucial for driving growth through accurate, actionable insights on campaign performance and customer lifecycle reporting.

The ideal candidate will have strong experience in MI reporting and expertise in dashboarding tools like Power BI and Excel. You'll work closely with various teams to improve decision-making and optimize business performance.