Growth-Focused Marketing Analytics Lead

Zopa; Greater London; Hybrid; GBP 75,000 - 110,000; Full time

Job summary

Zopa is seeking a Marketing Analytics Lead to shape the analytics function across Marketing, CRM and Growth. You will lead a growing team of analysts, translate business questions into actionable insights, and influence strategic decisions that drive customer acquisition and engagement.

The role is hybrid, based in London, with opportunities for international collaboration. A strong track record in analytics leadership and mobile app measurement is essential for success.

Qualifications

• Experience in Marketing Analytics, Growth Analytics, or Customer Analytics across the funnel.
• Proven track record of leading analysts and mentoring teams.
• Ability to operate between strategic conversations and analytical detail.
• Strong credibility with senior stakeholders in marketing and analytics.
• Experience improving analytics maturity and transforming functions.
• Background in mobile app attribution, acquisition, activation, LTV or similar.

Responsibilities

• Partner with senior stakeholders to solve marketing and growth challenges.
• Translate strategic questions into analytical work that drives action.
• Lead, coach and develop a team of four Marketing Analysts.
• Guide measurement approaches across acquisition, CRM and growth activity.
• Define and champion the long-term vision and strategy for Marketing Analytics, ensuring the function evolves to support Zopa's growth ambitions and changing marketing landscape.
• Improve the maturity of Marketing Analytics frameworks, processes and capabilities.
• Influence decisions relating to customer acquisition, growth and marketing effectiveness.
• Build strong relationships across Marketing, Growth and Analytics teams as well as broader product stakeholders.
• Ensure analytical outputs are commercially impactful and actionable.
• Maintain high standards of analytical quality and rigour.

Skills

Mobile app measurement

Marketing Analytics

Growth Analytics

Customer Analytics

Team leadership

Stakeholder management

Analytical thinking

Technical depth

AI analytics tools

Tools

AI analytics tools

Job description

Zopa is seeking a Marketing Analytics Lead to shape the analytics function across Marketing, CRM and Growth. You will lead a growing team of analysts, translate business questions into actionable insights, and influence strategic decisions that drive customer acquisition and engagement.

The role is hybrid, based in London, with opportunities for international collaboration. A strong track record in analytics leadership and mobile app measurement is essential for success.