Growth-Driven Website & Conversion Manager

We Are Adam

South Yorkshire

On-site

GBP 55,000 - 90,000

Full time

32 hours ago

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Job summary

We Are Adam in the United Kingdom is seeking a Website & Conversion Manager to lead the main site as a commercial engine, driving revenue, leads and digital growth. You’ll own acquisition, pricing pages, and checkout experiences.

You’ll combine UX, front-end skills, analytics and copywriting to optimise journeys, run A/B tests, and deliver data-driven improvements. The role requires senior CRO experience, HubSpot and GA4 expertise, and strong collaboration with developers.

Qualifications

5+ years in website management or CRO
Experience improving conversion across digital journeys
Strong UX, IA and wireframing
CMS management and platform migrations
Advanced analytics with GA4 and GTM

Responsibilities

Own website performance for business and individual audiences with an acquisition and revenue focus
Improve self-serve journeys (pricing, sign-up, checkout) and enable rapid product launches
Design user journeys using wireframes, heatmaps and session recordings to remove conversion blockers
Lead a structured CRO programme with A/B and multivariate tests across pages and forms
Write clear, persuasive copy for key pages and manage gated assets and campaigns
Build and manage pages in the CMS and lead a platform migration
Collaborate with developers and external partners; ensure accessibility, speed and mobile performance
Own tracking in GA4/GTM and build Looker Studio dashboards to report on leads and revenue