Growth-Focused B2B Digital Marketing Manager (Hybrid)

Xperience; Greater London; Hybrid; GBP 48,000 - 64,000; Full time

Benefits offered by this job

Private Medical Insurance

Pension Scheme

Death in Service

Holiday Entitlement 30 days

Public Holidays 8

Birthday Leave

Volunteer Day

Sick Pay (Enhanced)

Parental Leave

Recognition Awards

Hybrid Working

Cycle to Work Scheme

EV Scheme

Referral Bonus

Job summary

Xperience is seeking a Digital Marketing Manager to oversee our website, SEO, PPC, and both paid and organic social. You will drive quarterly campaign plans with the Senior Campaign Marketing Manager and own ongoing site governance and conversion rate optimisation to ensure pipeline growth.

With a focus on data and analytics, you'll manage external agencies, connect web activity to CRM for lead tracking, and report on campaign contributions to revenue. This hybrid role includes some UK travel.

Qualifications

• Four+ years of hands-on digital marketing experience in B2B.
• Proven management of Google Ads and paid social campaigns with budget accountability.
• SEO and website optimisation including landing pages and conversion work.
• Strong analytics with GA4 and SEMrush or equivalents.
• Experience managing external agencies and performance delivery.
• Ability to connect web activity to CRM for lead tracking.
• Experience with A/B testing and CRO tooling.

Responsibilities

• Own the performance of the website, SEO, PPC, paid and organic social.
• Build the digital plan for campaigns with the Senior Campaign Marketing Manager.
• Run always-on demand capture across search and PPC.
• Own website governance and continuous optimisation (A/B testing).
• Own keyword strategy and SEO best practice across the site.
• Manage agency relationships and ensure output/efficiency.
• Own analytics/tracking (GA4, SEMRush) and campaign attribution.
• Report digital performance in campaign terms and funnel metrics.
• Provide daily guidance to the Digital Marketing Assistant.

Skills

Digital marketing

Google Ads

Paid social

SEO

GA4

SEMrush

Agency management

CRM integration

A/B testing

Education

Bachelor’s degree or equivalent

Tools

GA4

SEMrush

Job description

Xperience is seeking a Digital Marketing Manager to oversee our website, SEO, PPC, and both paid and organic social. You will drive quarterly campaign plans with the Senior Campaign Marketing Manager and own ongoing site governance and conversion rate optimisation to ensure pipeline growth.

With a focus on data and analytics, you'll manage external agencies, connect web activity to CRM for lead tracking, and report on campaign contributions to revenue. This hybrid role includes some UK travel.