Growth‑Driven Product Manager — Acquisition & CRO (AI‑First)

Gofractional; Greater London; On-site; GBP 70,000 - 150,000; Full time

Job summary

Moneyfarm in London is seeking a Senior/Expert Product Leader for the Acquisition bubble. You’ll drive channels and journeys turning visitors into funded clients, owning metrics like blended CAC and LTV-to-CAC. You’ll lead cross-functional teams across product, tech, and marketing to hit UK/Italy ambitions.

Role involves discovery and delivery, dual reporting lines, and a strong focus on AI-powered optimization within a regulated financial services context.

Qualifications

• 5+ years in product with proven growth/acquisition/conversion track record.
• Wealth management, retail investing, or fintech experience (UK or Italy).
• Fluent English.
• Hands-on with experimentation and CRO platforms and analytics tooling (GA4, GTM, etc.).
• Working knowledge of modern martech stacks: CMS, attribution, CRM, marketing automation, and predictive/lifecycle models.
• Bias for AI-first approaches and experience shipping AI-powered features.
• Comfort working in regulated environments (MiFID, KYC/AML, FATCA, CRS).
• Strong collaboration with engineering and design; influence cross-functional teams.

Responsibilities

• Set and communicate Acquisition roadmap aligned to Bubble OKRs and country priorities (UK/Italy).
• Drive conversion rate optimization across landing pages, signup, KYC, onboarding, and deposits.
• Lead a team with an engineering lead and manage partner/platform relationships in acquisition stack.
• Maintain dual reporting lines for outcomes (what) and methodology (how).
• Own website, SEO and CRO infrastructure; automate product pages and calculators.
• Oversee wider martech stack and roadmap; evolve CMS, analytics, attribution, CRM, marketing automation.
• Apply AI-first approaches to research, copy, personalization, and velocity; embed AI into customer experience.

Skills

Growth strategy

Acquisition

Conversion optimization

CAC

LTV-to-CAC

Tools

VWO

Optimizely

ContentSquare

Hotjar

GA4

GTM

Job description

Moneyfarm in London is seeking a Senior/Expert Product Leader for the Acquisition bubble. You’ll drive channels and journeys turning visitors into funded clients, owning metrics like blended CAC and LTV-to-CAC. You’ll lead cross-functional teams across product, tech, and marketing to hit UK/Italy ambitions.

Role involves discovery and delivery, dual reporting lines, and a strong focus on AI-powered optimization within a regulated financial services context.