Digital Demand Generation Manager

Harnham; Greater London; On-site; GBP 45,000 - 70,000; Full time

Job summary

Harnham is seeking a digital marketing professional responsible for acquisition across CRM, website, and email channels. The role requires owning delivery, driving outcomes, and collaborating across the in-house marketing function to deliver measurable results.

You will work with product, technology, and commercial stakeholders to optimise campaigns and marketing tech stacks, with exposure to paid media and performance reporting. This is a fast-paced, data-led environment.

Qualifications

• Experience in client-side digital marketing and ownership of outcomes.
• Experience managing campaigns and delivering measurable results.
• Strong CRM and website marketing experience; data-driven decision making.

Responsibilities

• Own delivery and performance across CRM, website, and email marketing activity.
• Manage campaigns focused on customer acquisition and engagement.
• Use data, reporting, and analytics to inform decisions and prioritise activity.
• Work with internal stakeholders and external partners to deliver digital projects.
• Manage and optimise marketing technology platforms, workflows, and customer journeys.
• Support paid media activity where required, working alongside specialist agencies or partners.
• Take ownership of key deliverables and report on performance against objectives.

Skills

CRM marketing

Campaign management

Data analytics

Stakeholder management

Salesforce

HubSpot

Tools

Salesforce

HubSpot

Google Analytics

Job description

This is a digital marketing role with responsibility for acquisition across CRM, web, and email channels. The position is suited to someone who has owned delivery, been accountable for outcomes, and enjoys working across different areas of an in-house marketing function.

The Company

They are a fintech investing in digital marketing, customer acquisition, and marketing technology. Their marketing team works closely with product, technology, and commercial stakeholders to deliver measurable results. This role offers broad exposure across channels and the opportunity to take ownership of key digital initiatives.

The Role

• Own delivery and performance across CRM, website, and email marketing activity.
• Manage campaigns focused on customer acquisition and engagement.
• Use data, reporting, and analytics to inform decisions and prioritise activity.
• Work with internal stakeholders and external partners to deliver digital projects.
• Manage and optimise marketing technology platforms, workflows, and customer journeys.
• Support paid media activity where required, working alongside specialist agencies or partners.
• Take ownership of key deliverables and report on performance against objectives.

Your Skills & Experience

• Client-side digital marketing experience and experience working with tools like Salesforce and HubSpot.
• Experience owning delivery and being accountable for commercial or campaign outcomes.
• Strong CRM and website marketing experience.
• Good understanding of marketing technology platforms, analytics, and reporting. Working with direct mail, search and AEO/GEO.
• Experience using data to drive activity across multiple channels.
• Ability to work with a range of stakeholders across the business.
• Comfortable receiving feedback and operating in a fast-paced environment.
• Paid media experience is a nice to have in this role.