Digital Demand Gen Leader: CRM, Web & Paid Media

Y TREE; Greater London; On-site; GBP 70,000 - 90,000; Full time

Benefits offered by this job

Private healthcare via Vitality

Gym membership discounts

Mental health support

25 days annual leave

Team socials

Dog-friendly London office

Family-friendly policies

Electric car scheme

Job summary

Y TREE is seeking a Digital Demand Generation Manager in London to own the digital client acquisition engine end-to-end, including CRM and marketing technology, the website, and paid media from planning through to live buying.

You'll manage HubSpot and Salesforce integrations, coordinate with Product and Platform teams, optimise campaigns and site performance, and lead a test-and-learn program with AI-powered enhancements to drive quality leads and pipeline growth.

Qualifications

• Must have hands-on experience with HubSpot including workflows, segmentation and reporting.
• Experienced running paid media campaigns end-to-end across Google Ads and LinkedIn.
• Bridge between marketing and Product/Platform teams with clear requirement writing and testing.

Responsibilities

• Own HubSpot day-to-day: workflows, lists, data hygiene.
• Liaise between marketing, Product and CRM integrations.
• Own wider digital stack: renewals, licenses, and tool consolidations.
• Lead site performance, A/B testing, personalisation, and lead capture improvements.
• Measure campaigns, CRM, and website performance with dashboards.

Skills

Analytical mindset

Entrepreneurial spirit

Self-starter

Cross-functional collaboration

Tools

HubSpot

Salesforce

Google Ads

LinkedIn Ads

WordPress

HTML/CSS

AI tools

Job description

Y TREE is seeking a Digital Demand Generation Manager in London to own the digital client acquisition engine end-to-end, including CRM and marketing technology, the website, and paid media from planning through to live buying.

You'll manage HubSpot and Salesforce integrations, coordinate with Product and Platform teams, optimise campaigns and site performance, and lead a test-and-learn program with AI-powered enhancements to drive quality leads and pipeline growth.