Lead Generation Manager

Harnham; Greater London; On-site; GBP 60,000 - 90,000; Full time

Job summary

Harnham is seeking a commercially minded Lead Generation Manager to own the digital acquisition engine for a WealthTech business. You’ll drive CRM, website performance and demand generation to attract high-quality leads and convert them into opportunities.

In this role you’ll manage marketing automation (HubSpot/Marketo/Pardot), collaborate across marketing, product and business development, and build dashboards to report on campaign performance and ROI.

Qualifications

• Experience in client-side digital demand generation or growth marketing.
• Hands-on with HubSpot or Marketo/Pardot.
• Experience managing CRM environments, Salesforce exposure.
• Strong knowledge of website CMS, SEO, and CRO.
• Experience delivering digital acquisition campaigns across email, website, paid media.
• Strong analytical skills to translate performance data into action.
• Ability to collaborate with product and development teams.
• Entrepreneurial mindset with ownership and fast-paced delivery.

Responsibilities

• Own and develop the CRM and marketing automation environment, managing workflows, segmentation, data quality and campaign execution.
• Take responsibility for website performance, including content updates, landing pages, SEO hygiene and conversion optimisation.
• Drive digital demand generation across email, website, paid media and social channels, focusing on high-net-worth individuals.
• Manage marketing technology integrations, ensuring CRM, website and downstream systems operate effectively.
• Develop lead generation strategies, improve lead capture and handover into the wider business development function.
• Monitor campaign performance, build dashboards and use data to identify opportunities to improve acquisition and conversion.
• Implement A/B testing, personalisation and AI-enabled marketing automation to improve campaigns.
• Manage the wider marketing tech stack, identify opportunities to introduce tools and improve processes.

Skills

Demand generation

Campaign analytics

Website optimization

CRM management

Cross-functional collaboration

Data-driven

A/B testing

Entrepreneurial mindset

Tools

HubSpot

Marketo

Pardot

Salesforce

Job description

Are you a commercially minded Lead Generation Manager with a strong background in digital acquisition, CRM and marketing automation? This is an opportunity to take ownership of the lead generation engine for a fast-growing WealthTech business, helping connect high-net-worth individuals with innovative financial solutions. You'll have responsibility across CRM, website performance and digital demand generation, playing a key role in driving customer acquisition during an exciting period of growth.

The Company

A rapidly growing WealthTech business is redefining how individuals and families understand, manage and engage with their personal finances. Combining sophisticated portfolio analytics, behavioural psychology and innovative technology, the business provides a differentiated proposition designed to help high-net-worth individuals make better-informed financial decisions and achieve their long-term goals. Founded by a team of successful entrepreneurs, the business has ambitious growth plans and operates in a fast-paced, entrepreneurial environment.

The Role

As Lead Generation Manager, you will take ownership of the digital acquisition engine, ensuring the business continues to generate high-quality leads and convert them into commercial opportunities. Working across marketing, product and business development, you'll combine hands‑on campaign execution with technical CRM ownership, website optimisation and performance reporting.

Key responsibilities will include:

• Owning and developing the CRM and marketing automation environment, managing workflows, segmentation, data quality and campaign execution.
• Taking responsibility for website performance, including content updates, landing pages, SEO hygiene and conversion optimisation.
• Driving digital demand generation across email, website, paid media and social channels, with a particular focus on attracting high-net-worth individuals.
• Managing marketing technology integrations, working closely with product and technical teams to ensure CRM, website and downstream systems operate effectively.
• Developing lead generation strategies, improving lead capture and ensuring effective handover into the wider business development function.
• Monitoring campaign performance, building dashboards and using data to identify opportunities to improve acquisition and conversion.
• Implementing A/B testing, personalisation and AI-enabled marketing automation to improve campaign effectiveness.
• Managing the wider marketing technology stack, identifying opportunities to introduce new tools and improve existing processes.

Your Skills & Experience

• Proven experience in a client-side digital demand generation, lead generation or growth marketing role.
• Strong hands‑on experience with HubSpot or a comparable marketing automation platform such as Marketo or Pardot.
• Experience managing CRM environments, ideally with Salesforce exposure and an understanding of integrations.
• A strong understanding of website management, CMS platforms, SEO and conversion rate optimisation.
• Experience delivering and optimising digital acquisition campaigns across email, website and paid media.
• Strong analytical skills, with the ability to interpret marketing performance data and translate insights into action.
• Comfortable working with technical, product and development teams to manage integrations and deliver platform improvements.
• A proactive, entrepreneurial mindset, comfortable taking ownership and delivering in a fast-paced environment.