Growth Marketing Lead: AI-Driven Demand & CRM

Harnham; Greater London; Presencial; GBP 65.000 - 90.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Direct impact on business growth

Descripción de la vacante

Harnham is seeking a data-driven Digital Marketing Operations Lead to own the demand generation engine across CRM, marketing automation, website optimisation, and campaign performance.

You will manage HubSpot (or similar), build workflows, audience segments, reporting frameworks and data quality, plus run paid media across Google Ads and LinkedIn, optimise SEO and CRO, and collaborate with product, engineering and agency partners to drive AI-enabled marketing initiatives.

Formación

• Experience with HubSpot or similar marketing automation platform.
• Experience building workflows, segmentation, reporting.
• Hands-on with paid media across Google Ads, LinkedIn or similar.
• Knowledge of Salesforce and CRM integrations.
• Website management including CMS, SEO, conversion rate optimisation and analytics.
• Ability to work with product, engineering and agency partners on digital initiatives.
• Experience using AI tools for marketing automation, content generation, reporting or optimisation.
• Strong analytical and proactive mindset.

Responsabilidades

• Own the digital demand generation engine and campaign performance.
• Manage CRM and marketing tech stack, workflows, segmentation, reporting.
• Collaborate between marketing, technology and product on CRM integrations.
• Identify AI-driven opportunities across marketing.
• Own website performance including content updates and A/B testing.
• Manage paid media campaigns across channels (Google Ads, LinkedIn).
• Monitor and analyse campaign, website and CRM performance for continuous improvement.
• Support lead generation, pipeline tracking and campaign measurement.
• Ensure a consistent customer journey across digital channels and campaigns.

Conocimientos

HubSpot

Automation workflows

CRM data quality

Paid media

SEO & CRO

AI marketing

Analytics & reporting

Cross-functional

Project management

Descripción del empleo

Harnham is seeking a data-driven Digital Marketing Operations Lead to own the demand generation engine across CRM, marketing automation, website optimisation, and campaign performance.

You will manage HubSpot (or similar), build workflows, audience segments, reporting frameworks and data quality, plus run paid media across Google Ads and LinkedIn, optimise SEO and CRO, and collaborate with product, engineering and agency partners to drive AI-enabled marketing initiatives.