Growth-Driven CMO for Consumer Tech & Fintech

ActAI; Greater London; On-site; GBP 150,000 - 250,000; Full time

Job summary

ActAI is seeking a Chief Marketing Officer to lead growth and marketing across its consumer product portfolio. You will own acquisition, activation, retention and overall marketing efficiency, setting channel strategies and budgets to maximise CAC/LTV, conversions and returns.

You will build and optimize paid, organic, lifecycle, referral and brand channels, and work closely with product teams on onboarding, conversion and growth loops.

Qualifications

• Strong track record scaling consumer technology or fintech products.
• Proven ability to build brands and campaigns.
• Experience owning large acquisition budgets and driving growth.
• Deep knowledge of CAC, LTV, funnels and retention.

Responsibilities

• Own customer acquisition, activation, retention and marketing efficiency across group products.
• Set channel strategy and budgets based on CAC, LTV, conversion and incremental returns.
• Build and improve paid acquisition, organic growth, lifecycle, referral and brand channels.
• Work directly with product teams on onboarding, conversion, engagement and growth loops.
• Launch new products and brands and build their initial acquisition engines.
• Build measurement and experimentation systems to understand what drives growth.
• Recruit and develop growth and marketing leaders across businesses.

Skills

Growth marketing

Brand building

Acquisition budgets

CAC/LTV analysis

Performance marketing

Data-driven decisions

Campaign review & optimization

Job description

ActAI is seeking a Chief Marketing Officer to lead growth and marketing across its consumer product portfolio. You will own acquisition, activation, retention and overall marketing efficiency, setting channel strategies and budgets to maximise CAC/LTV, conversions and returns.

You will build and optimize paid, organic, lifecycle, referral and brand channels, and work closely with product teams on onboarding, conversion and growth loops.