Chief Marketing Officer

ActAI; Greater London; On-site; GBP 150,000 - 250,000; Full time

Job summary

ActAI is seeking a Chief Marketing Officer to lead growth and marketing across its consumer product portfolio. You will own acquisition, activation, retention and overall marketing efficiency, setting channel strategies and budgets to maximise CAC/LTV, conversions and returns.

You will build and optimize paid, organic, lifecycle, referral and brand channels, and work closely with product teams on onboarding, conversion and growth loops.

Qualifications

• Strong track record scaling consumer technology or fintech products.
• Proven ability to build brands and campaigns.
• Experience owning large acquisition budgets and driving growth.
• Deep knowledge of CAC, LTV, funnels and retention.

Responsibilities

• Own customer acquisition, activation, retention and marketing efficiency across group products.
• Set channel strategy and budgets based on CAC, LTV, conversion and incremental returns.
• Build and improve paid acquisition, organic growth, lifecycle, referral and brand channels.
• Work directly with product teams on onboarding, conversion, engagement and growth loops.
• Launch new products and brands and build their initial acquisition engines.
• Build measurement and experimentation systems to understand what drives growth.
• Recruit and develop growth and marketing leaders across businesses.

Skills

Growth marketing

Brand building

Acquisition budgets

CAC/LTV analysis

Performance marketing

Data-driven decisions

Campaign review & optimization

Job description

There are over 5 billion users using basic applications today such email, notes, tasks, calendar and they're not AI-native. Our mission is to build proactive applications for anyone in the world, who are not used to complex prompting. We aim to bring intelligence to conversations, errands, organising and workflows, with minimal to no prompting.

Our product focuses on achieving high reliability for long-running workflows, persistent context, and real-world task completion. We believe products will greatly reduce hallucinations.

Our objective is to organise anyone's life, allowing us all to spend time on valuable and meaningful things

About the Role

The CMO will own customer growth and marketing across the group's portfolio of consumer businesses. The role covers both building scalable acquisition engines and improving how our products acquire, activate and retain users.

What you will be doing

• Own customer acquisition, activation, retention and marketing efficiency across group products.
• Set channel strategy and budgets based on CAC, LTV, conversion and incremental returns.
• Build and improve paid acquisition, organic growth, lifecycle, referral and brand channels.
• Work directly with product teams on onboarding, conversion, engagement and growth loops.
• Launch new products and brands and build their initial acquisition engines.
• Build measurement and experimentation systems to understand what drives growth.
• Recruit and develop growth and marketing leaders across businesses.

What you will need

• Strong track record scaling consumer technology, fintech or internet products.
• Strong understanding and track record of building brands and winning campaigns
• Direct ownership of significant acquisition budgets and measurable customer or revenue growth.
• Deep understanding of CAC, LTV, funnels, cohorts, retention and experimentation.
• Strong performance marketing capability combined with good product judgement.
• Ability to diagnose growth problems directly from customer and performance data.
• Hands-on operating style - comfortable reviewing campaigns, funnels, experiments and channel performance directly.