Hybrid Chief Marketing Officer — Data-Driven Growth

Financialnarrative

Huddersfield

Hybrid

GBP 120,000 - 180,000

Full time

14 days+

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Job summary

Fintel Services seeks an experienced Chief Marketing Officer to re-imagine marketing across the group, driving brand, demand-gen, digital automation and data-driven personalisation. You will lead a modern strategy, build a capable team and align marketing with commercial growth, using AI and analytics to target lifecycle communications.

The role requires 10+ years in senior marketing, with a track record of modernising functions, data-led decision making and strong leadership.

Qualifications

10+ years’ experience in a senior marketing role, ideally in B2B services/financial sectors.
Proven track record modernising marketing functions and building teams.
Strong strategic thinking with practical delivery and operational capability.
Confident, collaborative leadership and talent development.
Solid understanding of digital-first marketing, CRM, automation, and personalisation technologies.
Data literacy with metrics, dashboards and lifetime-value concepts.

Responsibilities

Develop and lead a modern marketing strategy across the group’s businesses.
Build and shape the marketing team structure to enable growth.
Use AI, automation and data privacy-compliant personalisation to target timely communications.
Establish a marketing data model and align sources across the group.
Oversee digital channels with clear metrics and ROI.
Align marketing with commercial goals to drive growth and strengthen the brand.