Growth Design Lead, Funnels & Quizzes

Forbes Advisor; Greater London; On-site; GBP 90,000 - 130,000; Full time

Job summary

Forbes Advisor is seeking a Principal Designer to lead growth design and end-to-end paid acquisition funnels. You will pair advertorials and pre-landers with interactive quizzes, calculators, and conversion flows tailored to audience personas, while collaborating with Paid Media, Growth, Editorial, and Engineering.

The role demands experience designing complete funnels, strong direct-response sensibility, and a proven track record of measurable CVR improvements.

Qualifications

• 10+ years of experience in growth design, performance funnel design, or direct response design at a high bar.

Responsibilities

• Funnel Architecture: Design paid acquisition funnels end to end from landing to lead capture or quote completion.

Skills

Growth design

Funnel design

Direct response

Interactive tools

Experimentation

Figma

Editorial design

AI-enabled

Cross-functional

Communication

Tools

Figma

Cursor

Job description

Forbes Advisor is seeking a Principal Designer to lead growth design and end-to-end paid acquisition funnels. You will pair advertorials and pre-landers with interactive quizzes, calculators, and conversion flows tailored to audience personas, while collaborating with Paid Media, Growth, Editorial, and Engineering.

The role demands experience designing complete funnels, strong direct-response sensibility, and a proven track record of measurable CVR improvements.