Creator Brands Growth Marketing Lead

Genflow; United Kingdom; On-site; GBP 60,000 - 90,000; Full time

Job summary

Genflow in the United Kingdom is seeking a Growth Marketing Manager to optimise conversion across traffic to sale and scale paid customer acquisition for a roster of creator brands. You will own end-to-end performance across funnels, landing pages and email flows, collaborating with commercial and marketing teams to drive growth.

The ideal candidate has a solid data-driven background, hands-on experience with paid ads, analytics and A/B testing, and a passion for creators and social commerce.

Qualifications

• Proven experience in Growth Marketing role within digital consumer platforms.
• Experience designing and implementing lead magnets for digital businesses.
• Strong understanding of paid ads, funnel strategies, and email flows.
• Analytical thinker with ability to translate data into action plans.
• Knowledge of GA, Hotjar and other optimisation tools.
• Excellent written and verbal communication skills.
• Strong organisational skills and attention to detail.

Responsibilities

• Own end to end optimisation and performance of funnels and purchase journeys across course platforms.
• Analyse user behaviour and funnel performance to uncover conversion opportunities using quantitative and qualitative methods.
• Develop, execute and report A/B tests to enhance user experience and increase conversions.
• Formulate strategies for optimising key digital touchpoints and design new funnels and journeys.
• Develop briefs for landing pages to support digital marketing efforts including messaging and structure.
• Own end to end execution from strategy to delivery with the team.
• Maintain performance reports to inform the wider business and prioritise workloads.
• Work across 5-10+ live brands with effective timelines and workload management.
• Stay up to date with trends in growth marketing to remain at the forefront of digital and social commerce.

Skills

Growth marketing experience

Paid ads expertise

Analytics mindset

A/B testing

Communication skills

Tools

Google Analytics

Hotjar

Email marketing platforms

Job description

Genflow in the United Kingdom is seeking a Growth Marketing Manager to optimise conversion across traffic to sale and scale paid customer acquisition for a roster of creator brands. You will own end-to-end performance across funnels, landing pages and email flows, collaborating with commercial and marketing teams to drive growth.

The ideal candidate has a solid data-driven background, hands-on experience with paid ads, analytics and A/B testing, and a passion for creators and social commerce.