Growth Content & Copywriter for SEO-Driven Leads

Rentokil Initial; Crawley; Hybrid; GBP 30,000 - 60,000; Full time

Benefits offered by this job

Hybrid working

Rentokil Initial Reward Scheme

23 days holiday, plus 8 bank holidays

Employee Assistance Programme

Death in service benefit

Healthcare

Free parking

Job summary

Rentokil Initial is seeking a Content & Copywriting Specialist to support the Digital Content Marketing Manager by writing, editing, and optimising digital content. The role focuses on elevating content quality, improving organic visibility and lead flow, with emphasis on the North American market.

You will work within the Digital Content & Comms Team, collaborating with Search Performance, Digital Product, UX, and CRO to deliver persuasive, accurate copy across web properties and campaigns, in

Qualifications

• 3+ years hands-on experience writing, editing, and publishing high-quality digital content.
• Experience in a commercial or marketing environment, ideally in a service-led industry.
• Strong understanding of SEO best practices and keyword integration.

Responsibilities

• Draft, edit, and optimise digital copy for web pages and campaigns.
• Translate SEO/UX insights into persuasive, user-centric copy.
• Maintain editorial standards and brand voice across all content.
• Audit content and identify gaps for optimisation.

Skills

Copywriting

SEO

Editorial judgement

Global experience

Education

Degree in Marketing/Digital

Tools

CMS

Canva

Adobe Creative Suite

Job description

Rentokil Initial is seeking a Content & Copywriting Specialist to support the Digital Content Marketing Manager by writing, editing, and optimising digital content. The role focuses on elevating content quality, improving organic visibility and lead flow, with emphasis on the North American market.

You will work within the Digital Content & Comms Team, collaborating with Search Performance, Digital Product, UX, and CRO to deliver persuasive, accurate copy across web properties and campaigns, in