Content and Copywriting Specialist

Gofractional; Crawley; On-site; GBP 28,000 - 40,000; Full time

Benefits offered by this job

Hybrid working

Rentokil Initial Reward Scheme

23 days holiday

8 bank holidays

Employee Assistance Programme

Death in service benefit

Healthcare

Free parking

Job summary

Rentokil Initial is seeking a Content & Copywriting Specialist to support the Digital Content Marketing Manager. You will write, edit, and optimise high-performing digital content across B2B and B2C channels, with a North American focus, while collaborating with SEO, UX, and product teams.

The role is hybrid, based in Crawley, England, United Kingdom, and reports to the Digital Content Marketing Manager. A 12-month contract with a competitive salary is offered along with benefits.

Qualifications

• 3+ years of hands-on experience writing, editing, and publishing high-quality digital content
• Copywriting and editing experience in a marketing environment
• Strong understanding of SEO best practices and keyword strategy
• Excellent written and verbal communication; ability to simplify complex topics
• Experience in working within a global organisation

Responsibilities

• Draft, edit and optimise digital copy for web pages and landing pages
• Translate SEO, CRO, and UX insights into persuasive, user-centric copy
• Maintain editorial standards and brand voice
• Audit content to identify gaps and opportunities and provide clear recommendations
• Collaborate with Search Performance, Digital Product, UX, and CRO teams
• Manage documentation and communicate updates to internal teams and stakeholders
• Engage with local markets to ensure accurate scoping and delivery of content projects

Skills

Content writing

Editing

SEO knowledge

Copywriting

Strong communication

Global awareness

Education

Marketing/Digital degree

Tools

CMS

Canva/Adobe

Job description

Purpose of the role

The Content & Copywriting Specialist supports the Digital Content Marketing Manager by writing, editing, and optimising high-performing digital content and copy. The role is central to executing our digital strategy - elevating content quality, improving organic visibility, and maximising lead flow, with a strong focus on the North American market through expert content optimisation.

This role sits within the Digital Content & Comms Team and works closely with Search Performance colleagues, while also collaborating with Digital Product, Digital Account Management, and key partner markets. The role reports directly to the Digital Content Marketing Manager.

Key responsibilities

The Content & Copywriting Specialist will be responsible for creating and refining content across the Rentokil Initial and subsidiary brand web estate to improve performance, visibility, and lead flow. The role supports content delivery across digital channels for both B2B and B2C audiences.

The role's key responsibilities will include:

• Draft, edit, and optimise digital copy: Create and optimise high-converting B2B and B2C web copy for key digital marketing projects, including landing pages, product/service pages, local pages, and website platform migrations


• Implement content strategy: Translate SEO, CRO, and UX insights into actionable, persuasive, and user‑centric copy that improves organic search visibility and drives conversions


• Maintain editorial standards: Uphold clear editorial guidelines and best practices, ensuring all published material is accurate, professional, compliant, and aligned to brand voice


• Audit and improve content: Conduct content audits to identify gaps and optimisation opportunities, producing clear recommendations to enhance overall content quality and performance


• Collaborate cross-functionally: Partner with Search Performance, Digital Product, UX, and CRO teams to action insights and enhance content performance


• Manage documentation and communication: Maintain clear documentation, track progress, and communicate updates to internal teams and external stakeholders


• Engage with local markets: Gather information from key markets, ensuring content projects are accurately scoped and delivered

Requirements

Skills & experience

Essential

• 3+ years of hands‑on experience writing, editing, and publishing high-quality digital content that delivers measurable results (reach, engagement, leads, and SEO performance)


• Copywriting and editing experience within a commercial or marketing environment, ideally in a service‑led industry


• Strong understanding of SEO best practices, with the ability to integrate keyword strategy naturally into copy


• Strong editorial judgment and creative flair for developing engaging, technically accurate, and persuasive short‑form and long‑form copy


• Excellent written and verbal communication skills, with the ability to simplify complex topics for diverse audiences and stakeholders


• Experience in working within a global organisation

Desirable

• Experience writing and editing within a publishing or editorial environment


• Familiarity with web content management systems (CMS) and the end‑to‑end process of publishing and maintaining digital content


• Experience in content promotion and inbound marketing is an advantage


• Design experience using Canva/Adobe


• Proficiency in keyword research and competitor analysis


• Experience in Google Analytics to report on performance and campaign effectiveness


• Fluency in another language would be desirable

Other characteristics

• Strategic, organised, and capable of managing multiple projects simultaneously


• Able to work under pressure and deliver high-quality work to tight deadlines


• Skilled at building strong relationships across all organisational levels


• Resilient and able to adapt quickly


• Customer and user-focused, consistently aiming to exceed expectations

Qualifications

• Degree-level qualification in Marketing, Digital, or similar, or an equivalent Marketing-based qualification

Benefits

• Competitive salary


• Hybrid working


• Rentokil Initial Reward Scheme


• 23 days holiday, plus 8 bank holidays


• Employee Assistance Programme


• Death in service benefit


• Healthcare


• Free parking

Work Arrangement: Hybrid, Crawley, England, United Kingdom

Contract: 12 month contract