Growth-Centric Digital Marketing Lead (App Growth)

LiveScore Group; Greater London; Hybrid; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Company Bonus

Flexible Working

Private Healthcare

Family Leave

Gym Membership

Travel Card Loan

Life Assurance

Pension Plan

Virgin Offers

Drinks & Socials

Job summary

LiveScore Group is hiring for a Growth Marketing role within LiveScore Media. This position focuses on driving user growth and commercial revenue across key markets by managing performance marketing campaigns aimed at app downloads.

You will test new channels, adapt to platform algorithm changes, and tailor campaigns for local audiences, with success measured by acquisition volume and CPA/ROAS targets.

Qualifications

• Experience running paid acquisition campaigns for mobile apps.
• Ability to manage digital media spend against CPA/ROAS targets.
• Understanding of attribution, event mapping, and analytics.
• Experience with MMPs and running multi-variant tests.
• Strong ownership, timelines, and cross-functional collaboration.

Responsibilities

• Manage and optimise performance marketing campaigns across app marketing, paid social and display.
• Collaborate with brand and creative teams to ensure assets drive conversions.
• Track budgets to meet acquisition targets while maintaining efficiency.
• Set up A/B and multivariate tests to improve creative, messaging and landing pages.
• Analyse data and provide clear performance reports to stakeholders.
• Handle routine campaign finance tasks and liaise with finance teams.
• Ensure compliance with advertising regulations and licensing.
• Coordinate with external media partners and agencies for launches.
• Experiment with new channels and targeting to grow users.

Skills

Paid acquisition

Mobile app marketing

Campaign measurement

A/B testing

MMPs

Budget management

Cross-functional teamwork

Data analysis

Adaptable learner

Job description

LiveScore Group is hiring for a Growth Marketing role within LiveScore Media. This position focuses on driving user growth and commercial revenue across key markets by managing performance marketing campaigns aimed at app downloads.

You will test new channels, adapt to platform algorithm changes, and tailor campaigns for local audiences, with success measured by acquisition volume and CPA/ROAS targets.