Global App Marketing Manager – Growth & ASO

YOOX S.p.A.; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Pension scheme

Staff discounts

Private healthcare

Flexible working

Job summary

LuxExperience Group is seeking a Digital Marketing Manager (App) to oversee global app marketing campaigns across performance and brand activity. You will lead the strategy, drive user acquisition and retention, and optimise campaigns to meet revenue and efficiency targets.

The role requires 5+ years in digital marketing, strong app marketing experience, and a data-driven mindset. Hybrid working from London with competitive benefits and development opportunities.

Qualifications

• 5+ years of digital marketing experience within a large or corporate setting.
• Strong app marketing experience, with a deep understanding of performance channels and mobile attribution platforms (MMPs).
• A data-driven problem solver with quantitative and qualitative analytical skills.
• Strong project management and multi-tasking abilities in a fast-paced environment.
• Professional fluency in spoken and written English.

Responsibilities

• Lead the global App Marketing strategy across performance and brand campaigns, driving user acquisition and retention.
• Develop KPI frameworks, measurement plans and incrementality studies to measure uplift and inform strategy.
• Lead App Store Optimisation (ASO) activity and monitor organic performance against goals.
• Plan and optimise global media activity across Apple Search Ads, Meta Ads and programmatic channels.
• Drive A/B testing, data analysis and reporting to improve campaign performance.
• Lead the App Marketing team and collaborate with regional marketing teams and internal creative teams.

Skills

Digital marketing

App marketing

Performance channels

Analytics

MMPs (Adjust)

Data-driven

Project management

English fluency

Education

Master's Degree in Marketing, Business, Economics or Digital Marketing

Job description

LuxExperience Group is seeking a Digital Marketing Manager (App) to oversee global app marketing campaigns across performance and brand activity. You will lead the strategy, drive user acquisition and retention, and optimise campaigns to meet revenue and efficiency targets.

The role requires 5+ years in digital marketing, strong app marketing experience, and a data-driven mindset. Hybrid working from London with competitive benefits and development opportunities.