App Growth & Performance Manager

Aperture; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Remote-first culture

Regular team sessions

Job summary

Aperture is hiring a Growth Manager (Apps) to own performance-driven user acquisition for mobile products within a growth squad. You will plan, execute, and scale multi-channel campaigns, optimize web-to-app flows, and drive efficient growth on iOS and Android.

You will work hands-on with platform algorithms, attribution frameworks, and payback modelling, focusing on media performance, measurement integrity, and monetisation scale. Remote-first with London in-person sessions.

Qualifications

• 3+ years in mobile performance marketing or app growth.
• Hands-on with Meta (App campaigns), Google App Campaigns, Apple Search Ads, TikTok Ads.
• Experience using MMPs such as AppsFlyer, Adjust, or Singular.
• Demonstrable experience scaling subscription apps or trial-based products.

Responsibilities

• Own media buying for apps across the appropriate channel mix (Apple Search Ads, Google App Campaigns, Meta, TikTok, programmatic).
• Structure campaigns for app objectives (install, trial, subscription, value-based optimisation).
• Allocate budgets based on payback, signal quality, and incremental performance.
• Design and manage web-to-app and app-direct flows, routing based on economics and tracking reliability.
• Build weekly structured testing roadmaps (channel, budget, optimisation event, geo expansion, creative inputs).
• Set up reliable attribution across SKAN and MMPs (AppsFlyer, Adjust, Singular).
• Reconcile platform data vs MMP vs backend subscription data and communicate gaps.

Skills

Mobile growth

Performance marketing

Payback-focused

Client communication

Tools

Meta (App campaigns)

Google App Campaigns

Apple Search Ads

TikTok Ads

AppsFlyer

Adjust

Singular

CAPI / server-side tracking

Job description

Aperture is hiring a Growth Manager (Apps) to own performance-driven user acquisition for mobile products within a growth squad. You will plan, execute, and scale multi-channel campaigns, optimize web-to-app flows, and drive efficient growth on iOS and Android.

You will work hands-on with platform algorithms, attribution frameworks, and payback modelling, focusing on media performance, measurement integrity, and monetisation scale. Remote-first with London in-person sessions.