Growth Analytics Lead - E-commerce (Remote)

Bettervits; United Kingdom; Remote; GBP 60,000 - 85,000; Full time

Benefits offered by this job

Fully remote role

Competitive compensation

Direct access to founders

Job summary

Bettervits is seeking a commercially minded Growth & Data Analyst to become the single source of truth for how customers are acquired, retained, and monetized across all channels.

You’ll own cohort, lifetime value, and payback analyses, set CAC targets by product and channel, and measure marketing effectiveness across paid search, paid social, marketplaces, and retention. Data-driven insights should inform strategic growth decisions.

Qualifications

• Experience in growth/ecommerce analytics within a direct-to-consumer brand.
• Strong understanding of CAC, LTV, payback periods, cohort retention, churn, contribution margin.

Responsibilities

• Own customer cohort, lifetime value, and payback analysis across all products and channels.
• Set and maintain CAC targets by product and channel.
• Measure marketing effectiveness with incrementality tests and attribution analyses.
• Build dashboards covering revenue, churn, discounts, refunds, AOV, and contribution margin by product/channel.
• Identify growth and retention opportunities and translate findings into actionable recommendations.
• Partner with marketing, retention, finance, and leadership to forecast performance and evaluate new launches.

Skills

SQL

Cohort analysis

A/B testing

Data storytelling

DTC analytics

Education

Bachelor's degree in a relevant field

Tools

Shopify

Recharge

Amazon Seller Central

BigQuery/Looker Studio

Job description

Bettervits is seeking a commercially minded Growth & Data Analyst to become the single source of truth for how customers are acquired, retained, and monetized across all channels.

You’ll own cohort, lifetime value, and payback analyses, set CAC targets by product and channel, and measure marketing effectiveness across paid search, paid social, marketplaces, and retention. Data-driven insights should inform strategic growth decisions.