Growth Analytics Lead: Acquisition & Retention

dmg:media; Greater London; On-site; GBP 70,000 - 100,000; Full time

Benefits offered by this job

25 days holiday

Pension plan & life cover

Discounts on online shopping/dining</n

Onsite gym & health services

Job summary

dmg media is seeking an Analytics Manager – Customer to lead analytics across acquisition, retention, and value for our subscriber base in London. You will own the customer analytics pillar, oversee a team of analysts, and translate insights into actionable business recommendations that drive growth and commercial impact.

The role collaborates with Customer, CRM, Product and Editorial teams to build robust frameworks, analyse lifecycle metrics, and embed data-driven decision making across the

Qualifications

• Proven experience in customer, subscription, or marketing analytics within a digital business.
• Strong hands-on SQL experience (BigQuery) to analyse large-scale datasets.
• Experience leading or mentoring analysts, with ability to develop a team.
• Experience across acquisition and retention analytics.
• Experience designing and analysing A/B tests or experiments.
• Strong understanding of customer lifecycle, churn, and lifetime value.
• Excellent ability to interpret data and communicate insights clearly.
• Experience with data visualization tools (Power BI, Tableau, Looker).
• Strong stakeholder management and communication skills.

Responsibilities

• Lead analysis across the full customer lifecycle from acquisition through retention and lifetime value.
• Go beyond reporting to understand why performance changes across channels, funnels, and retention behaviors.
• Identify drivers of growth, churn and value, translating into opportunities.
• Build and maintain frameworks to track customer performance and ensure consistency of metrics.
• Proactively monitor performance to surface risks and opportunities early.
• Analyse acquisition performance across channels and optimise spend, targeting and funnel performance.
• Support forecasting and scenario modelling to inform subscriber growth strategy.
• Develop understanding of channel contribution to long-term customer value.

Skills

SQL (BigQuery)

Team leadership

A/B testing

Analytical storytelling

Analytics strategy

Tools

Power BI

Tableau

Looker

Google Cloud

Azure

Job description

dmg media is seeking an Analytics Manager – Customer to lead analytics across acquisition, retention, and value for our subscriber base in London. You will own the customer analytics pillar, oversee a team of analysts, and translate insights into actionable business recommendations that drive growth and commercial impact.

The role collaborates with Customer, CRM, Product and Editorial teams to build robust frameworks, analyse lifecycle metrics, and embed data-driven decision making across the