Growth Analytics Manager: Customer Lifecycle

dmg media; Greater London; Hybrid; GBP 80,000 - 105,000; Full time

Benefits offered by this job

25 days holiday (increasing by 1 per y

Pension plan and life cover

Employee assistance programme

Onsite gym and health facilities

Job summary

dmg media is seeking an Analytics Manager – Customer to lead the analytics across acquisition, retention and customer value. You will own the customer analytics pillar end-to-end within the Central Analytics team and manage a team of analysts, delivering insights with strong commercial impact.

You will work with Customer, CRM, Product and Audience teams to translate data into actionable recommendations that shape strategy and optimise subscriber growth.

Qualifications

• Proven experience in customer, subscription, or marketing analytics within a digital business.
• Strong hands-on experience using SQL to analyse large-scale datasets.
• Experience leading or mentoring analysts, with ability to manage a team.
• Strong experience across both acquisition and retention analytics.
• Demonstrated experience designing and analysing A/B tests or experiments.
• Strong understanding of customer lifecycle, churn, and lifetime value.
• Excellent ability to interpret data and communicate insights clearly.
• Experience with data viz tools (Power BI, Tableau, Looker) and cloud environments.

Responsibilities

• Lead analytics across acquisition, retention, and value for customers.
• Own customer analytics end-to-end within Central Analytics.
• Translate data into actionable recommendations shaping business strategy.
• Coach analysts to strengthen technical and commercial thinking.
• Partner with Marketing, CRM, Product, Editorial and Commercial teams.
• Develop segmentation models and cohort analyses for cross-team use.

Skills

SQL (BigQuery)

Customer analytics

Team leadership

Acquisition & retention analytics

A/B testing

Data storytelling

Collaborative communication

CRM & lifecycle marketing

Education

Experience leading analysts

Tools

Power BI

Tableau

Looker

Job description

dmg media is seeking an Analytics Manager – Customer to lead the analytics across acquisition, retention and customer value. You will own the customer analytics pillar end-to-end within the Central Analytics team and manage a team of analysts, delivering insights with strong commercial impact.

You will work with Customer, CRM, Product and Audience teams to translate data into actionable recommendations that shape strategy and optimise subscriber growth.