Lead Insight Analyst, Marketing & Acquisition — Anywhere

The Economist; Greater London; Hybrid; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Pension / 401(k)

Private health insurance

Work From Anywhere program

Generous leave

Job summary

The Economist is seeking a Lead Insight Analyst in a hybrid role based in Greater London. You will drive advanced analytics for Marketing & Acquisition, translating data into actionable strategies that improve customer acquisition, retention and LTV across digital channels.

You will mentor analysts, partner with cross-functional teams, and lead complex experimentation to optimise media spend and subscriber growth in a fast-paced, AI-enabled environment.

Qualifications

• Commercial mind-set delivering insights with quantified revenue/retention impact.

Responsibilities

• Strategic partnership with Marketing, Finance, Trading and Product teams to translate problems into analytical briefs.

Skills

Commercial Mindset

Media & Marketing Optimisation

Conversion Rate Optimisation (CRO)

SQL Expertise

Snowflake

Databricks

BigQuery

Tableau

Amplitude

Google Analytics

Stakeholder Engagement

Leadership

People Leadership

Tools

Snowflake

Databricks

BigQuery

Tableau

Amplitude

Adobe Analytics

Google Analytics

Job description

The Economist is seeking a Lead Insight Analyst in a hybrid role based in Greater London. You will drive advanced analytics for Marketing & Acquisition, translating data into actionable strategies that improve customer acquisition, retention and LTV across digital channels.

You will mentor analysts, partner with cross-functional teams, and lead complex experimentation to optimise media spend and subscriber growth in a fast-paced, AI-enabled environment.