Customer Growth Analytics Manager

Dmgmedia; Greater London; On-site; GBP 70,000 - 95,000; Full time

Benefits offered by this job

25 days holiday

Pension plan and life cover

Discounts on online shopping

Onsite gym and health facilities

Job summary

DMGT is seeking an Analytics Manager - Customer to lead analytics across acquisition and retention, driving growth of our subscriber base. You will own the customer analytics pillar end-to-end within the Central Analytics team, managing analysts and delivering insight at pace with strong commercial impact.

You will partner with Customer, CRM, Product and Audience teams to translate data into actionable recommendations and shape business strategy across lifecycle analytics, experimentation, and

Qualifications

• Proven experience in customer, subscription, or marketing analytics within a digital business.
• Strong hands-on SQL (e.g. BigQuery) to analyse large-scale behavioural datasets.
• Experience leading or mentoring analysts and managing a team.
• Strong experience across both acquisition and retention analytics.
• Designing and analysing A/B tests or experiments.
• Understanding of customer lifecycle, churn, and lifetime value.
• Interpret data to identify drivers of performance and communicate insights clearly.
• Strong commercial acumen and ability to connect analysis to business outcomes.
• Experience with data visualization tools (Power BI, Tableau, Looker).
• Excellent stakeholder management and communication skills.
• Experience in media, publishing, or a digital subscription business.
• Familiarity with CRM and lifecycle marketing.
• Experience with predictive modelling, forecasting, or statistical analysis (Python or R).
• Experience with marketing attribution or marketing mix modelling.
• Familiarity with cloud data environments (Google Cloud, Azure).

Responsibilities

• Lead analysis across the full customer lifecycle from acquisition to retention.
• Understand why performance changes across channels, funnels, and retention.
• Identify growth drivers, churn, and customer value; translate into opportunities.
• Build frameworks to track customer performance and ensure a consistent view of metrics.
• Monitor performance to surface risks and opportunities early.
• Analyse acquisition performance and partner with Marketing to optimise spend and funnel.
• Support forecasting and scenario modelling for subscriber growth.
• Develop segmentation models and cohort analysis to understand audience behaviour.
• Translate insights into clear strategies for Product, Marketing, and Editorial teams.

Skills

SQL

AB testing

Leadership

Customer analytics

Marketing analytics

Data storytelling

Lifecycle analytics

CRM

Power BI

Tableau

Looker

BigQuery

Python

R

Tools

Power BI

Tableau

Looker

BigQuery

Job description

DMGT is seeking an Analytics Manager - Customer to lead analytics across acquisition and retention, driving growth of our subscriber base. You will own the customer analytics pillar end-to-end within the Central Analytics team, managing analysts and delivering insight at pace with strong commercial impact.

You will partner with Customer, CRM, Product and Audience teams to translate data into actionable recommendations and shape business strategy across lifecycle analytics, experimentation, and