Group Sales & Aftersales Trainer

Pentagon Motor Group; East Midlands; On-site; GBP 35,000 - 54,000; Full time

Job summary

Pentagon Motor Group is seeking an experienced Sales & Aftersales Trainer to develop and deliver hands-on training across our dealerships. This field-based role requires travel across the group and the ability to translate knowledge into practical coaching that improves performance.

You will focus on sales processes, customer experience, FCA compliance, and aftersales operations, working with managers and manufacturer partners to raise capability and results.

Qualifications

• Experience in the motor industry with a track record in training
• Ability to translate knowledge into practical, engaging training
• Strong presentation, coaching and communication skills
• Experience delivering sales and aftersales training across dealerships

Responsibilities

• Deliver engaging, face-to-face training across Sales and Aftersales within Pentagon Motor Group
• Develop practical training around end-to-end sales processes and customer journey
• Coach managers and staff to embed learning and improve performance
• Monitor training effectiveness and update programmes based on feedback and data

Skills

Motor industry experience

Training expertise

Face-to-face delivery

Coaching and mentoring

Presentation skills

Customer experience focus

Job description

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Pentagon Motor Group have a fantastic new opportunity available for an Group Sales & aftersales trainer to join their team and work to continue to drive forward success and achievement.

Do you know the motor trade, love developing people and know what great sales and customer service looks like?

Pentagon Motor Group is looking for a Sales & Aftersales Trainer to join our team and make a real difference across our dealerships.

This is a hands-on, field-based role delivering engaging face-to-face training across Sales and Aftersales.

You'll bring your knowledge of:

• Automotive sales processes and the customer journey
• Customer service and customer experience
• FCA, finance and compliance requirements
• Aftersales operations and customer retention
• Manufacturer training programmes and requirements
• Coaching, performance and behavioural development

We're looking for someone who can walk into a dealership, build credibility, engage our teams and turn training into improved performance.

If you're passionate about the motor industry and even more passionate about making people better, we'd love to hear from you.

Field Based - Pentagon Motor Group
Full UK Driving Licence required
Competitive salary, dependent on experience

Pentagon Motor Group

Location: Field Based - across Pentagon Motor Group
Salary: Competitive, dependent on experience
Hours: Full Time

Are you passionate about developing people and improving performance?

Pentagon Motor Group is looking for an experienced Sales & Aftersales Trainer to join our team and play a key role in developing the capability, confidence and performance of our people across the business.

This is a hands-on role for someone who understands the motor industry, sales and customer experience and can turn knowledge into practical, engaging training that makes a genuine difference in our dealerships.

You will deliver face-to-face training across both Sales and Aftersales, working closely with our dealerships, managers and manufacturer partners to ensure our teams have the knowledge and skills they need to deliver an outstanding customer experience and achieve commercial results.

What you'll be doing

• Deliver engaging, practical face-to-face sales and aftersales training across Pentagon Motor Group.
• Develop and deliver training around the end-to-end sales process, from prospecting and customer engagement through to negotiation, finance and vehicle handover.
• Support teams to deliver an exceptional customer journey and customer experience.
• Deliver training on FCA/Financial Conduct Authority requirements, compliance and responsible selling.
• Develop knowledge and understanding of motor finance, F&I and regulatory requirements.
• Support Aftersales teams with training around customer service, retention, upselling and the aftersales customer journey.
• Work with managers to identify capability gaps and translate these into practical development plans.
• Work closely with manufacturer training teams and manufacturer programmes, ensuring Pentagon colleagues complete required training and maintain the appropriate standards.
• Monitor manufacturer training requirements, completion and compliance.
• Coach managers and individuals to embed learning back into the workplace.
• Evaluate the effectiveness of training and use feedback and performance data to continually improve programmes.
• Work collaboratively with HR, Learning & Development, Operations and senior management to support wider business objectives.
• Keep up to date with changes across the motor industry, FCA regulation, manufacturer requirements, customer expectations and sales best practice.

What we’re looking for

We're looking for someone who can combine motor trade experience with genuine training expertise.

You'll ideally have:

• Strong experience within the motor industry, preferably across Sales and/or Aftersales.
• A strong understanding of the automotive sales process and customer journey.
• Knowledge of FCA regulations, compliance and motor finance.
• Experience working with manufacturer training programmes and requirements.
• Excellent knowledge of customer service standards within the motor industry.
• The ability to engage people at all levels, from new starters through to experienced sales executives and managers.
• Strong presentation, communication and coaching skills.
• The ability to make training practical, relevant and engaging, rather than simply delivering information.
• Strong organisational skills and the ability to manage multiple training programmes and priorities.
• A full UK driving licence and the flexibility to travel across our dealership network.

The person

You'll be someone who can walk into a dealership, build credibility quickly and get people engaged.

You won't be afraid to challenge poor practice, but you'll also know how to coach and support people to improve. You'll understand that great training isn't about PowerPoint slides - it's about changing behaviour, improving confidence and delivering measurable results.

We're looking for someone who is:

• Commercially focused
• Confident and engaging
• Credible within the motor industry
• Practical and hands-on
• Organised and self-motivated
• Comfortable working independently across multiple locations

Why Pentagon?

At Pentagon, our people are at the heart of our success. This is an opportunity to have a real impact across the business, working with teams across our dealership network and helping shape the capability of our Sales and Aftersales colleagues.

You’ll have the opportunity to build and develop our training approach, work with manufacturer partners and make a visible difference to customer experience, colleague capability and commercial performance.

If you're an experienced automotive trainer who knows how to turn knowledge into performance, we’d love to hear from you.