Group Head Of Marketing

Andrew Brownsword Hotels; Bath; On-site; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Great salary and benefits

Private Pension and Healthcare

Staff discounts 25% off F&B

Staff rate £25 B&B per person

Perkbox platform

Employee Assistance Programme

Development opportunities

Milestone rewards

Job summary

Andrew Brownsword Hotels is seeking a Group Head of Marketing to evolve our brand, guest demand and commercial strategy across the collection. Reporting to the CEO, you will shape storytelling, growth, and how marketing drives revenue, direct bookings and long-term brand equity.

You will lead a high-performing team, manage PR, digital channels and agency partnerships to deliver measurable growth. This role combines creative leadership with data-driven decision making.

Qualifications

• Proven success growing premium or luxury brands.
• Strong commercial and performance marketing acumen.
• Experience developing integrated brand and demand-generation strategies.
• A track record balancing creativity with measurable growth outcomes.
• Deep understanding of digital channels including CRM, SEO, PPC and conversion optimisation.
• Experience leading teams and influencing senior stakeholders.
• Energy, curiosity and the ambition to build something meaningful.

Responsibilities

• Execute and optimise the existing brand strategy to support trading performance, guest growth and market penetration.
• Ensure exceptional brand consistency across all touchpoints, working closely with internal teams.
• Be brilliant at communicating our story and personality through all mediums.
• Public Relations & Reputation Management - Oversee outsourced PR efforts to build and protect the brand reputation.
• Drive website conversion performance.
• Manage and optimise Google Ads and Meta Ads campaigns.
• Social media strategy, content creation, implementation & engagement.
• Implement best-in-class digital marketing strategies to maximise SEO, PPC, and CRM effectiveness.
• Coach property social media champions.
• Lead graphic design creation & drive branding implementation through our senior designer.
• Develop a best-in-class marketing asset ecosystem to support hotels, campaigns and experiences.
• Own marketing strategy in support of revenue, direct bookings and seasonal trading priorities.
• Influence pricing, promotions, audience strategy, demand generation and commercial planning alongside Revenue teams.
• Build, lead and develop a high-performing marketing function.
• Lead agency and external partner relationships.

Skills

Brand management

Digital marketing

Performance marketing

Team leadership

Agency management

Content creation

Tools

Google Ads

Meta Ads

Web analytics

Job description

Role

: As Group Head of Marketing, you will lead the evolution of our brand, guest demand and commercial marketing strategy across the collection. Reporting to the CEO, you will shape how our stories are told, how our brands grow, and how marketing contributes to revenue, direct bookings and long-term brand equity

What you'll need:

• Execute and optimisethe existing brand strategy to support trading performance, guest growth and market penetration.
• Ensure exceptional brand consistency across all touchpoints, working closely with internal teams.
• Be brilliant at communicating our story and personality through all mediums.
• Public Relations & Reputation Management - Oversee outsourced PR efforts to build and protect the brand reputation.
• Drive website conversion performance.
• Manage and optimise Google Ads and Meta Ads campaigns.
• Social media strategy, content creation, implementation & engagement.
• Implement best-in-class digital marketing strategies to maximise SEO, PPC, and CRM effectiveness.
• Coach property social media champions.
• Lead graphic design creation & drive branding implementation through our senior designer.
• Develop a best-in-class marketing asset ecosystem to support hotels, campaigns and experiences.
• Own marketing strategy in support of revenue, direct bookings and seasonal trading priorities.
• Influence pricing, promotions, audience strategy, demand generation and commercial planning alongside Revenue teams.
• Build, lead and develop a high-performing marketing function.
• Lead agency and external partner relationships.

To say thank you, we have many perks:

• Great salary and benefits- we'll chat about these more during the recruitment process
• Private Pension and Healthcare
• Just so you know, in our hotels we are proud that everyone who joins our family gets rewarded a rate of pay above the National Living Wage, irrespective of age, plus you get tips on top.
• Treat yourself once in a while with lots of retail and hospitality perks through our Perkbox platform
• Excellent discounts across our family of hotels - you will be entitled to 25% off food & beverage in our hotels plus we offer an amazing staff rate of £25 B&B per person across the group & your friends and family get special rates too.
• We understand it's OK not to be OK, so we offer an externally run confidential helpline for any support you require about anything you might need as part of our Employee Assistance Programme.
• Everyone can learn and develop - our 'Family First' development pathways are unique to us and are the best in the business.
• We provide lots of opportunities for you to develop yourself and your own specific skillset, in your own time.
• We like to say a special thank you for every year you are with us - our milestone awards include Champagne, afternoon tea, or dinner for you and someone special. When you reach the big milestones, you receive extra special gifts on top like longer hotel stays, extra days off and a unique gift especially chosen for you

Our Dream Candidate:

• Proven success growing premium or luxury brands
• Strong commercial and performance marketing acumen
• Experience developing integrated brand and demand-generation strategies
• A track record balancing creativity with measurable growth outcomes
• Deep understanding of digital channels including CRM, SEO, PPC and conversion optimisation
• Experience leading teams and influencing senior stakeholders
• Energy, curiosity and the ambition to build something meaningful