Head of Marketing

Jayne Peirce; Manchester; Hybrid; GBP 90,000 - 150,000; Full time

Job summary

Luxury Travel Brand is seeking a Head of Marketing to own international growth, shaping how the brand acquires, engages and retains customers on a global scale.

You will lead performance marketing, CRM, lifecycle insights and team leadership, driving seven-figure budgets and linking marketing investment to revenue outcomes.

Qualifications

• Proven leadership as Head of Marketing or equivalent senior role.
• Experience scaling high-growth digital businesses.
• Experience managing seven-figure budgets and leading marketing teams.
• Experience in luxury travel, ecommerce, or hospitality is a plus.

Responsibilities

• Develop and deliver a global growth marketing strategy.
• Lead customer acquisition, retention and lifetime value growth across international markets.
• Oversee the annual marketing budget.
• Drive performance across paid social, paid search, CRM, email, affiliates and emerging channels.
• Develop lifecycle and retention strategies.
• Build robust reporting frameworks to inform strategic decisions.
• Lead and develop a growing marketing team with a high-performance culture.
• Partner with Commercial, Sales, Partnerships and Finance to connect marketing investment to business results.

Skills

Leadership

Performance marketing

CRM

Lifecycle marketing

Paid media

Customer acquisition

Budget management

Team leadership

Job description

We are proud to be partnering once again with a rapidly expanding luxury travel business to appoint a Head of Marketing. This is a rare opportunity for a strategic, commercially focused marketer to take ownership of customer growth on a global scale.

Joining a well-invested, entrepreneurial business with ambitious plans for international expansion, you will play a central role in shaping how the brand acquires, engages and retains its customers. Working alongside a forward-thinking senior leadership team, you will help build one of the most recognisable names in luxury travel.

The Role of Head of Marketing

You will lead the development and delivery of an international growth strategy, with responsibility for driving new customer acquisition, strengthening retention and increasing customer lifetime value. The role spans performance marketing, CRM, customer insight and team leadership, offering both strategic influence and hands-on involvement.

Key Responsibilities

• Developing and executing a global growth marketing strategy.
• Leading customer acquisition, retention and lifetime value growth across international markets.
• Overseeing the annual marketing budget.
• Driving performance across paid social, paid search, CRM, email, affiliates and emerging channels.
• Developing lifecycle and retention strategies.
• Building robust reporting frameworks to inform strategic decision-making.
• Leading and developing a growing marketing team, creating a high-performance culture of accountability and collaboration.
• Partnering closely with Commercial, Sales, Partnerships and Finance to connect marketing investment directly to business performance.

What We're Looking For

The ideal candidate will bring proven leadership experience as a Head of Marketing, Senior Marketing Manager or Digital Lead, with a track record of scaling a high-growth digital business.

You will have deep expertise across performance marketing, CRM, lifecycle marketing, paid media and customer acquisition, alongside experience managing seven-figure budgets and leading marketing teams. Strong commercial acumen is essential. You will be able to link marketing investment clearly to revenue outcomes and make confident, data-led decisions.

Experience in a digital led consumer business within the travel, ecommerce, luxury or hospitality industry is highly desirable, as is exposure to international markets, rapid scale-up, private investment or acquisition activity. Experience marketing to affluent or premium audiences would be a distinct advantage.

Who You Are

You are ambitious, curious and commercially sharp, with the credibility to operate strategically at board level while remaining close enough to the detail to drive performance. You thrive in fast-paced, entrepreneurial environments, embrace change as opportunity, and are motivated by building something exceptional.

This is an outstanding opportunity for a growth leader ready to make a defining impact within a well-funded, ambitious luxury travel business.