Group Head of Marketing

Andrew Brownsword Hotels Marketing; Bath; Hybrid; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Salary & benefits

Pension & Healthcare

Staff discounts & perks

Perkbox platform perks

25% hotel food & beverage discounts

Staffable special rates

Employee helpline

Family First development pathways

Career development opportunities

Milestone awards

Job summary

The Brownsword Group is seeking a Group Head of Marketing in Bath to lead brand evolution, guest demand initiatives and commercial marketing across the collection. You will report to the CEO and shape how stories are told, brands grow, and marketing drives revenue and direct bookings.

You will steer a high-performing team, collaborate with internal stakeholders and external partners, and influence pricing, campaigns and analytics to maximise group performance.

Qualifications

• Proven success growing premium or luxury brands.
• Strong commercial and performance marketing acumen.
• Experienced developing integrated brand and demand-generation strategies.
• Track record balancing creativity with measurable growth outcomes.
• Deep understanding of digital channels including CRM, SEO, PPC and conversion optimisation.
• Experience leading teams and influencing senior stakeholders.
• Energy, curiosity and the ambition to build something meaningful.

Responsibilities

• Execute and optimise the existing brand strategy to support trading performance, guest growth and market penetration.
• Ensure exceptional brand consistency across all touchpoints, working closely with internal teams.
• Be brilliant at communicating our story and personality through all mediums.
• Public Relations & Reputation Management - Oversee outsourced PR efforts to build and protect the brand reputation.
• Drive website conversion performance.
• Manage and optimise Google Ads and Meta Ads campaigns.
• Social media strategy, content creation, implementation & engagement.
• Implement best-in-class digital marketing strategies to maximise SEO, PPC, and CRM effectiveness.
• Coach property social media champions.
• Lead graphic design creation & drive branding implementation through our senior designer.
• Develop a best-in-class marketing asset ecosystem to support hotels, campaigns and experiences.
• Own marketing strategy in support of revenue, direct bookings and seasonal trading priorities.
• Influence pricing, promotions, audience strategy, demand generation and commercial planning alongside Revenue teams.
• Build, lead and develop a high-performing marketing function.
• Lead agency and external partner relationships.

Skills

Brand strategy

Brand consistency

Storytelling

PR management

Digital marketing

Google Ads

Meta Ads

Social media

Content creation

CRM marketing

Graphic design

Marketing assets

Revenue marketing

Pricing strategy

Agency management

Team leadership

Tools

Google Ads

Meta Ads

CRM platforms

Job description

The Opportunity

TheBrownsword Group have created arguably the most iconic collection of historiccountryside and city centre hotels, all wonderful properties set withinbeautiful grounds and cities, all with their own stories to share. Generosity,quality and welcoming hospitality is what they do very well. Being exceptional hoteliershas been the core of the operation, creating a successful hospitality business.

Location

This role is based in the beautiful heritage city of Bath. Our central support team for Andrew Brownsword Hotels and ABode hotels work out of our beautiful town house office in central Bath, as well as working remotely from our properties across the UK when needed.
Our stunning office in the heart of Bath is a great location to work from, as well as to collaborate with the hotel central support team and wider group businesses, which are all based under one roof.

Hours

Full time, Monday to Friday.

Role

As Group Head of Marketing, you will lead the evolution of our brand, guest demand and commercial marketing strategy across the collection. Reporting to the CEO, you will shape how our stories are told, how our brands grow, and how marketing contributes to revenue, direct bookings and long-term brand equity

What you'll need:

• Execute and optimisethe existing brand strategy to support trading performance, guest growth andmarket penetration.
• Ensure exceptionalbrand consistency across all touchpoints, working closely with internal teams.
• Be brilliant atcommunicating our story and personality through all mediums.
• Public Relations &Reputation Management - Oversee outsourced PR efforts to build and protect thebrand reputation.
• Drive websiteconversion performance.
• Manage and optimiseGoogle Ads and Meta Ads campaigns.
• Social media strategy,content creation, implementation & engagement.
• Implement best-in-classdigital marketing strategies to maximise SEO, PPC, and CRM effectiveness.
• Coach property socialmedia champions.
• Lead graphic designcreation & drive branding implementation through our senior designer.
• Develop a best-in-classmarketing asset ecosystem to support hotels, campaigns and experiences.
• Own marketing strategy in support ofrevenue, direct bookings and seasonal trading priorities.
• Influence pricing, promotions, audiencestrategy, demand generation and commercial planning alongside Revenue teams.
• Build, lead anddevelop a high-performing marketing function.
• Lead agency andexternal partner relationships.

To say thank you, we have many perks

• Great salary and benefits- we'll chat about these more during the recruitment process
• Private Pension and Healthcare
• Just so you know, in our hotels we are proud that everyone who joins our family gets rewarded a rate of pay above the National Living Wage, irrespective of age, plus you get tips on top.
• Treat yourself once in a while with lots of retail and hospitality perks through our Perkbox platform.
• Excellent discounts across our family of hotels - you will be entitled to 25% off food & beverage in our hotels plus we offer an amazing staff rate of £25 B&B per person across the group & your friends and family get special rates too.
• We understand it's OK not to be OK, so we offer an externally run confidential helpline for any support you require about anything you might need as part of our Employee Assistance Programme.
• Everyone can learn and develop - our 'Family First' development pathways are unique to us and are the best in the business.
• We provide lots of opportunities for you to develop yourself and your own specific skillset, in your own time.
• We like to say a special thank you for every year you are with us - our milestone awards include Champagne, afternoon tea, or dinner for you and someone special. When you reach the big milestones, you receive extra special gifts on top like longer hotel stays, extra days off and a unique gift especially chosen for you

Our Dream Candidate:

• Proven successgrowing premium or luxury brands
• Strong commercialand performance marketing acumen
• Experiencedeveloping integrated brand and demand-generation strategies
• A track recordbalancing creativity with measurable growth outcomes
• Deepunderstanding of digital channels including CRM, SEO, PPC and conversionoptimisation
• Experienceleading teams and influencing senior stakeholders
• Energy, curiosity and the ambition to buildsomething meaningful

About our family of hotels

We bring a family of hotels together under one roof, readyto welcome guests with open arms, warm hearts and experiences that are simplymemorable.

Each of our hotels are unique, individual, and quirky inpersonality. Quality is fundamental to everything we do, and it is the simplethings that matter. We believe everyone should feel included, special andwelcome, and that applies to our team and our guests.

We have very unique hotels in very special locations, fromthe award winning Gidleigh Park in Devon, the 900-year-old Amberley Castle toour stylish boutique townhouse in the heart of Chelsea - to see the wholegroup, take a look herewww.brownswordhotels.co.uk