Group Head Of Marketing

Andrew Brownsword Hotels Central Support; Bath; Hybrid; GBP 70,000 - 95,000; Full time

Benefits offered by this job

Private Pension and Healthcare

Staff discount 25% off meals and stays

Perkbox employee perks access

Excellent staff room rates

Job summary

The Brownsword Group’s central Bath office is seeking a Group Head of Marketing to lead brand strategy, guest demand and commercial marketing across the collection. You will shape how stories are told, how brands grow, and how marketing drives revenue, direct bookings and long-term brand equity.

You’ll oversee multi-channel campaigns, work with senior stakeholders, and coordinate with hotel teams to deliver integrated marketing across CRM, SEO, PPC, and content.

Qualifications

• Proven success growing premium or luxury brands.
• Strong commercial and performance marketing acumen.
• Experience developing integrated brand and demand-generation strategies.
• A track record balancing creativity with measurable growth outcomes.
• Deep understanding of digital channels including CRM, SEO, PPC and conversion optimisation.
• Experience leading teams and influencing senior stakeholders.
• Energy, curiosity and the ambition to build something meaningful.

Responsibilities

• Lead evolution of brand, guest demand and marketing strategy across the collection.
• Report to the CEO and shape how stories are told and brands grow.
• Influence revenue, direct bookings and long-term brand equity.
• Drive website conversion and online advertising performance.
• Oversee agency and external partner relationships.

Skills

Brand growth

Commercial marketing

Integrated campaigns

Digital channels (CRM, SEO, PPC)

Team leadership

Stakeholder influence

Job description

The Opportunity

The
Brownsword Group have created arguably the most iconic collection of historic
countryside and city centre hotels, all wonderful properties set within
beautiful grounds and cities, all with their own stories to share. Generosity,
quality and welcoming hospitality is what they do very well. Being exceptional hoteliers
has been the core of the operation, creating a successful hospitality business.

Location

This role is based in the beautiful heritage city of
Bath. Our central support team for Andrew Brownsword Hotels and ABode hotels work out of our beautiful town house office in central Bath, as well as working remotely from our properties across the UK when needed.
Our stunning office in the heart of Bath is a great location to work from, as well as to collaborate with the hotel central support team and wider group businesses, which are all based under one roof.

Hours

Full time, Monday to Friday.

Role

As Group Head of Marketing, you will lead the evolution of our brand, guest demand and commercial marketing strategy across the collection. Reporting to the CEO, you will shape how our stories are told, how our brands grow, and how marketing contributes to revenue, direct bookings and long-term brand equity

What you'll need

• Execute and optimise
  the existing brand strategy to support trading performance, guest growth and
  market penetration.
• Ensure exceptional
  brand consistency across all touchpoints, working closely with internal teams.
• Be brilliant at
  communicating our story and personality through all mediums.
• Public Relations &
  Reputation Management – Oversee outsourced PR efforts to build and protect the
  brand reputation.
• Drive website
  conversion performance.
• Manage and optimise
  Google Ads and Meta Ads campaigns.
• Social media strategy,
  content creation, implementation & engagement.
• Implement best-in-class
  digital marketing strategies to maximise SEO, PPC, and CRM effectiveness.
• Coach property social
  media champions.
• Lead graphic design
  creation & drive branding implementation through our senior designer.
• Develop a best-in-class
  marketing asset ecosystem to support hotels, campaigns and experiences.
• Own marketing strategy in support of
  revenue, direct bookings and seasonal trading priorities.
• Influence pricing, promotions, audience
  strategy, demand generation and commercial planning alongside Revenue teams.
• Build, lead and
  develop a high-performing marketing function.
• Lead agency and
  external partner relationships.

To say thank you, we have many perks

• Great salary and benefits- we'll chat about these more during the recruitment process
• Private Pension and Healthcare
• Just so you know, in our hotels we are proud that everyone who joins our family gets rewarded a rate of pay above the National Living Wage, irrespective of age, plus you get tips on top.
• Treat yourself once in a while with lots of retail and hospitality perks through our Perkbox platform.
• Excellent discounts across our family of hotels – you will be entitled to 25% off food & beverage in our hotels plus we offer an amazing staff rate of £25 B&B per person across the group & your friends and family get special rates too.
• We understand it’s OK not to be OK, so we offer an externally run confidential helpline for any support you require about anything you might need as part of our Employee Assistance Programme.
• Everyone can learn and develop - our ‘Family First’ development pathways are unique to us and are the best in the business.
• We provide lots of opportunities for you to develop yourself and your own specific skillset, in your own time.
• We like to say a special thank you for every year you are with us - our milestone awards include Champagne, afternoon tea, or dinner for you and someone special. When you reach the big milestones, you receive extra special gifts on top like longer hotel stays, extra days off and a unique gift especially chosen for you

Our Dream Candidate

• Proven success
  growing premium or luxury brands
• Strong commercial
  and performance marketing acumen
• Experience
  developing integrated brand and demand-generation strategies
• A track record
  balancing creativity with measurable growth outcomes
• Deep
  understanding of digital channels including CRM, SEO, PPC and conversion
  optimisation
• Experience
  leading teams and influencing senior stakeholders
• Energy, curiosity and the ambition to build
  something meaningful

About our family of hotels

We bring a family of hotels together under one roof, ready
to welcome guests with open arms, warm hearts and experiences that are simply
memorable.

Each of our hotels are unique, individual, and quirky in
personality. Quality is fundamental to everything we do, and it is the simple
things that matter. We believe everyone should feel included, special and
welcome, and that applies to our team and our guests.

We have very unique hotels in very special locations, from
the award winning Gidleigh Park in Devon, the 900-year-old Amberley Castle to
our stylish boutique townhouse in the heart of Chelsea – to see the whole
group, take a look here www.brownswordhotels.co.uk