Group Digital Marketing Manager

Zachary Daniels; Wimbledon; Hybrid; GBP 50,000 - 60,000; Full time

Benefits offered by this job

Great Benefits

Hybrid Working

Job summary

Zachary Daniels is seeking a Group Digital Marketing Manager to lead two iconic fashion brands. You will shape strategy across search, social, affiliates and email, collaborate with Ecommerce and Trading, and drive traffic growth with a data‑driven approach.

You’ll manage a small marketing team, control budgets, report KPIs, and align campaigns with key events. This role offers hybrid working and a competitive package.

Qualifications

• Minimum of 3 years in performance marketing with hands‑on experience across Meta, TikTok, and Google platforms.
• Proven use of analytics to guide decision making and optimise campaigns.
• Strong commercial acumen with KPI‑driven growth mindset.
• Excellent communicator; capable of influencing stakeholders.
• Proactive, with ability to manage multiple projects and deadlines.
• Experience leading and motivating a small team.

Responsibilities

• Develop and deliver a comprehensive digital marketing strategy for two brands.
• Collaborate with Ecommerce and Trading to drive acquisition, conversion and retention across search, social, affiliates and email.
• Own traffic performance and hit site traffic targets weekly, monthly and annually.
• Lead the Digital Marketing Assistant and Junior Social Media Manager.
• Manage budgets and allocate spend to maximise channel ROI.
• Communicate campaign performance against KPIs and identify growth opportunities.
• Drive customer engagement via social channels, affiliates, display ads and email growth.
• Manage relationships with third‑party partners for peak event exposure.
• Oversee the digital marketing calendar and align with business objectives.

Skills

Performance marketing

Analytics

Campaign optimisation

Team leadership

Tools

Meta Ads (Facebook/Instagram)

Google Ads

TikTok Ads

Job description

Are you passionate about digital marketing and fashion? Do you thrive in a fast-paced environment where creativity and collaboration are key? We're on the lookout for a Group Digital Marketing Manager to join this team and drive the growth of this iconic fashion brand.

What You’ll Do:

• Develop and deliver a comprehensive digital marketing strategy for two renowned lifestyle brands.
• Work closely with the Ecommerce and Trading teams to drive customer acquisition, conversion, and retention across search, social media, affiliates, and email marketing.
• Take ownership of traffic performance and hit site traffic targets on a weekly, monthly, and annual basis.
• Lead and inspire the Digital Marketing Assistant & Junior Social Media Manager, keeping up with the latest trends and technologies in digital marketing.
• Manage budgets and allocate spend efficiently to maximise returns across channels.
• Communicate campaign performance against KPIs, identifying growth opportunities and recommending improvements.
• Drive customer engagement through optimised social channels, affiliate partnerships, display ads, and email database growth.
• Manage relationships with third-party partners to ensure maximum exposure during key events.
• Oversee the digital marketing calendar and align it with business objectives and market opportunities.

What You’ll Bring:

• A minimum of 3 years' experience in performance marketing, with hands‑on expertise in Meta, TikTok, and Google platforms.
• Proven track record of using analytics and data‑driven insights to guide decision‑making and optimise campaigns.
• Strong commercial acumen and an ability to propose KPIs that align with growth objectives.
• Excellent communication skills - you're confident expressing ideas clearly and effectively to a range of stakeholders.
• A can‑do attitude and a proactive approach to managing multiple projects and deadlines.
• Experience in managing and motivating a team, ensuring everyone reaches their full potential.

Why Join This Brand?

This is your chance to work with a much-loved UK Fashion Brand. You'll have the freedom to innovate, take ownership of your strategies, and work with a collaborative team that celebrates success together. Plus, you'll be at the heart of shaping a digital presence that reaches millions!

Salary: £50-60k + Great Benefits & Hybrid Working