Performance Marketing Manager

Hawes and Curtis; Greater London; On-site; GBP 60,000 - 90,000; Full time

Job summary

Hawes & Curtis, a quintessential British heritage brand, is seeking a strategic Performance Marketing Manager. You will lead paid digital acquisition across the UK, US and global markets, driving growth through data-driven experimentation and expert budget management.

You will own strategy, management of Google Ads, Meta, TikTok, and emerging channels; run A/B tests, optimise ROAS, and collaborate with ecommerce and content teams to scale revenue.

Qualifications

• 5+ years of experience in performance marketing or paid media management across platforms.
• Strong analytical mindset with the ability to translate data into action.
• Experience using analytics and attribution tools such as Google Analytics/GA4 and Looker Studio.
• Proven ability to optimise campaigns for ROAS, CAC, and revenue growth.
• Experience in ecommerce, fashion, or luxury retail is desirable.
• Understanding of acquisition funnels, audience segmentation, and conversion optimisation.
• Excellent communication and stakeholder management skills.
• Proactive, commercial, and innovative mindset with a passion for testing ideas.

Responsibilities

• Develop and execute a comprehensive performance marketing strategy across paid digital channels.
• Manage and optimise campaigns on Google Ads, Meta, TikTok, and other channels.
• Allocate budgets across channels to maximise ROI and meet targets.
• Identify new acquisition opportunities, audiences and channels.
• Plan and optimise paid campaigns across search, shopping, display and paid social.
• Conduct ongoing A/B testing on creatives, audiences, bidding strategies and landing pages.
• Collaborate with creative and brand teams to align ads with brand storytelling.
• Implement full-funnel strategies including prospecting, retargeting and re-engagement.
• Analyse campaign performance and generate actionable insights.
• Build performance dashboards and report to senior leadership.
• Stay ahead of industry trends and test new channels.
• Work with ecommerce, CRM and content teams to scale growth and align initiatives.
• Contribute to long-term digital growth strategy.

Skills

Performance marketing

Data-driven

Campaign optimisation

Google Ads

Meta Ads

TikTok Ads

Budget management

A/B testing

Analytics tools

Stakeholder management

Tools

Google Analytics GA4

Looker Studio

Job description

Hawes & Curtis is a quintessentially British heritage brand with a legacy in luxury shirting, fine tailoring, and stylish casualwear. With a strong reputation for quality and timeless design, we are proud to dress the modern gentleman and woman with impeccable craftsmanship and style.

The Role

We are seeking a strategic and innovative Performance Marketing Manager to lead and scale our paid digital acquisition efforts. This role is ideal for a data-driven marketer who combines analytical thinking with creative experimentation, and who thrives in a fast-moving, growth-focused environment.

The Performance Marketing Manager will lead the strategy, execution, and optimisation of digital acquisition campaigns across the UK, US, and global markets, driving customer growth and revenue through strategic, data-driven digital marketing initiatives.

Key Responsibilities

• Develop and execute a comprehensive performance marketing strategy across paid digital channels to drive revenue growth and customer acquisition.
• Manage and optimise campaigns across platforms including Google Ads, Meta, TikTok, and other emerging channels.
• Allocate and manage budgets effectively across channels to maximise ROI and meet performance targets.
• Identify new acquisition opportunities, channels, and audience segments aligned with the brand's growth strategy.
• Plan, launch, and continuously optimise paid campaigns across search, shopping, display, and paid social, affiliates
• Conduct ongoing A/B testing across creative, audiences, bidding strategies, and landing pages.
• Work closely with creative and brand teams to develop high-performing ad creatives that align with the brand's identity and storytelling.
• Implement full-funnel strategies including prospecting, retargeting, and customer re-engagement campaigns.

Data Analysis & Performance Reporting

• Analyse campaign performance and customer acquisition metrics to generate actionable insights.
• Track KPIs including ROAS, CAC, LTV, conversion rates, and revenue contribution.
• Build and maintain performance dashboards and deliver regular reporting to senior leadership.
• Identify optimisation opportunities through data analysis and performance trends.
• Stay ahead of industry trends, new platform capabilities, and emerging marketing technologies.
• Test new channels, creative formats, and audience targeting strategies to unlock scalable growth.
• Collaborate with the e-commerce, CRM, and content teams to ensure performance marketing aligns with broader marketing initiatives.
• Contribute to the long-term digital growth strategy of the brand.

Qualification & Requirements

• 5+ years of experience in performance marketing, digital acquisition, or paid media management. Proven experience managing significant budgets across Google Ads, Meta Ads, and other performance platforms.
• Strong analytical mindset with the ability to interpret data and translate insights into actionable marketing strategies.
• Experience using analytics and attribution tools such as Google Analytics, GA4, Looker Studio, or similar platforms.
• Demonstrated ability to optimise campaigns for ROAS, customer acquisition, and revenue growth.
• Experience working within e-commerce, fashion, or luxury retail is highly desirable.
• Strong understanding of customer acquisition funnels, audience segmentation, and conversion optimisation.
• Excellent communication and stakeholder management skills.
• A proactive, commercial, and innovative mindset with a passion for testing new ideas and driving continuous improvement.

Please note this role is based 4 days on-site with 1 day