Digital Marketing Manager

Golden Fox Recruitment; Manchester; Hybrid; GBP 42,000 - 70,000; Full time

Benefits offered by this job

Hybrid work arrangement

Benefits

Job summary

Golden Fox Recruitment is partnering with a fast-growing fashion brand in Manchester to appoint a Performance Marketing Manager. This hybrid role leads paid media across Meta, Google, TikTok and YouTube, guiding agency performance and using data to shape commercial strategy.

The successful candidate will own budgets, forecasts and media spend, with 5+ years in performance marketing and a strong GA4/ads toolkit. You will collaborate with the ecommerce leadership to drive growth.

Qualifications

• 5+ years' experience in Performance Marketing or Paid Media.
• Hands-on experience managing paid media in-house.
• Strong knowledge of Meta Ads, Google Ads, TikTok Ads and GA4.
• Experience managing agencies against commercial KPIs with data-driven decision making.
• Excellent communication skills, with experience presenting to senior stakeholders.

Responsibilities

• Own Performance Marketing across Meta, Google, TikTok and YouTube.
• Manage and challenge the external Paid Media agency to deliver against commercial objectives.
• Analyse performance using GA4, platform data and attribution tools to identify opportunities and optimise results.
• Monitor metrics including ROAS, CAC, CPA and LTV.
• Present insights and recommendations to the Head of Ecommerce, founders and senior stakeholders.
• Collaborate with Creative to drive testing and improve campaign performance.
• Manage budgets, forecasts and media spend.
• Support long-term strategy to bring more paid media in-house.

Skills

Performance Marketing

Paid Media

Data-driven

Tools

GA4

Meta Ads

Google Ads

TikTok Ads

Job description

Performance Marketing Manager | DTC Fashion

Up to £70,000 + Benefits

Manchester | Hybrid (4 Days Office / 1 Day WFH)

We're partnering with a fast-growing, founder-led fashion brand that's looking for a commercially minded Performance Marketing Manager to take ownership of the Performance Marketing function and play a key role in its continued growth

Working closely with the Head of Ecommerce and founders, you'll use data to shape strategy, manage agency performance and influence commercial decisions across the wider business.

This is an opportunity to make a real impact within a growing ecommerce brand, with the autonomy to help shape the future of paid media.

The Role

As Performance Marketing Manager, you'll:

• Own Performance Marketing across Meta, Google, TikTok and YouTube.
• Manage and challenge the external Paid Media agency to deliver against commercial objectives.
• Analyse performance using GA4, platform data and attribution tools to identify opportunities and optimise results.
• Monitor key metrics including ROAS, CAC, CPA and LTV.
• Present insights and recommendations to the Head of Ecommerce, founders and senior stakeholders.
• Work closely with the Creative team to drive testing and campaign performance.
• Manage budgets, forecasts and media spend.
• Support the long-term strategy of bringing more of the paid media function in-house.

About You

You'll already have experience within a successful ecommerce, DTC or fashion brand and thrive in a fast-paced, founder-led environment.

You'll have:

• 5+ years' experience in Performance Marketing or Paid Media.
• Hands-on experience managing paid media in-house.
• Strong knowledge of Meta Ads, Google Ads, TikTok Ads and GA4.
• Experience managing agencies against commercial KPIs.Strong analytical skills and confidence using data to influence decisions.
• Excellent communication skills, with experience presenting to senior stakeholders and contributing to trading discussions.

Why Join?

• Own the Performance Marketing function.
• Influence commercial strategy and business decisions.
• Join a fast-growing, founder-led fashion brand.
• Play a key role in shaping the future of paid media.

If you're looking for a role where you'll have genuine ownership, commercial influence and the opportunity to make a visible impact, we'd love to hear from you.